How many inactive candidates are sitting in your ATS right now? How many of them could be out on contract within the month? Think about the kind of impact that would have on your staffing firm’s revenue. Billions of dollars are invested every year in attracting new candidates, yet there is a wildly missed opportunity to nurture and redeploy candidates lying dormant in your database.…
Marketing Technology is rapidly changing the landscape of staffing and recruiting. Five years ago, if you had an updated website, you were ahead of the game. Today, it is expected that your website is an extension of your sales team. Early adaptors to marketing automation are already on their way to positioning themselves ahead of the pack.
New advances are changing the way staffing and recruiting teams connect with potential clients and candidates as well as a host of new tools to run your digital marketing strategy. Are you reaching clients where they spend their time online? Can they find you when they need a position filled? Do automated emails send out to your newly active candidates?
The team at Parqa are experts in building and maintaining comprehensive digital marketing programs and automation designed specifically for your niche and your firm’s unique needs.
PRESIDENT, PARQA
Jared Hummel is an experienced business leader with a history of building start-up organizations into streamlined, revenue-generating companies. As the President of Parqa, he leads with a strong financial background and is motivated by enhancing growth and finding solutions to complex operating and execution-based challenges. He enjoys working with company leaders to integrate digital strategies into overall business decisions – with an emphasis on nurturing clients and candidates through automation – to drive revenue. At Parqa, he combines his finance, operations, and marketing background to help fuel growth for the company as well as its partners across the country.
In this session, we discuss key elements for planning your 2021 Marketing Strategy, specifically related to achieving your business goals. We walk you through how to:
VP OF SALES, PARQA
As Vice President of Sales, Kelli helps CEOs, owners, and visionaries transform their business goals into realities by building brands and driving qualified leads. She has managed marketing and communications for leading executive search and consulting firms, and has provided marketing consulting to more than 18 brands, including one of the country’s top advertising agencies (Olson) and one of the country’s top search and consulting firms (Versique).
COVID was the curveball no one expected. We are X months into our “new normal” and everything is virtual. Prospective clients are looking online to validate (or discredit) their decision to partner with you. Does your online presence help or hurt you? Whether you’ve been investing in successful marketing for years or have not given it much thought, it’s time to learn The Proven Process of Digital Marketing and how building your brand credibility, online visibility, and lead generation will help you come out of COVID stronger. This presentation will provide tangible takeaways you can implement (internally) within days, as well as a roadmap to implement marketing the right way to achieve results for years to come.
VP OF SALES, PARQA
As Vice President of Sales, Kelli helps CEOs, owners, and visionaries transform their business goals into realities by building brands and driving qualified leads. She has managed marketing and communications for leading executive search and consulting firms, and has provided marketing consulting to more than 18 brands, including one of the country’s top advertising agencies (Olson) and one of the country’s top search and consulting firms (Versique).
With the fluid nature of the market today, many Staffing and Recruiting Firms are looking for ways they can weather current market uncertainty and come out on the other side stronger than they were entering 2020. One of the most effective and often overlooked ways you can minimize dips in your business while coming out in a position of strength is by investing time and resources towards brand awareness and visibility on LinkedIn.
During “10 Brand Questions Every Staffing and Recruiting Firm Should be Asking Now” we’re going to sit down with Chanel Schmidt, Director of Creative Services at Parqa Digital Marketing to discuss how staffing and recruiting firms can start focusing on building brand awareness and when they should start considering a paid strategy to increase their reach. Chanel has gained unique insights through working with staffing and recruiting firms of all shapes and sizes to build effective brand strategies.
• Why does having a great brand presence on LinkedIn matter?
• What are the most essential factors of building and maintaining a brand on LinkedIn?
• What types of content should I post to build a great brand as staffing/recruiting company?
• How often should you post organically? Why is it important to post regularly?
• Paid LinkedIn – if I have my organic presence at all-star level, where do I start with paid LinkedIn campaigns?
• How does LinkedIn’s brand awareness/lead gen service work?
• What sort of impact can I expect it to have on business?
• How do I quantify the results? How can I connect this to requisitions or revenue?
• How much time does it take to execute a paid strategy on a daily/weekly basis?
• What sort of positive or negative feedback do you hear consistently?
DIRECTOR OF CREATIVE SERVICES, PARQA
Chanel Schmidt is a driven and creative social media marketer with a proven track record of building marketing strategies and leveraging relationships to deliver results. As the Director of Creative Services at Parqa, Chanel leads all brand and client campaigns across the social media landscape from strategy to execution. Motivated by positivity, creativity and helping others, Chanel is passionate about strategic campaign planning, problem-solving and team building. What makes her tick? Understanding how social cohesively integrates within the broader media universe to deliver against business objectives. In her previous role, Chanel helped transform social media into the highest ROI-driving media channel in the organization, while growing the company’s influencer marketing program by more than 20x.
Back by popular demand, Parqa Founder and CEO Tony Sorensen will address the most frequently asked questions from staffing owners, managers and recruiters about building your brand on LinkedIn. Late last year, Tony gave a very similar presentation for the American Staffing Association, where more than 500 attended and a 94% satisfaction rate was received. Tony will address best practices in the following 3 areas:
As part of this webinar, you will also receive two free downloadable guides to leveraging some of LinkedIn’s newest platform updates: Featured Content and LinkedIn Events. This is one event you don’t want to miss!
CEO & OWNER, PARQA
Tony Sorensen is the founding visionary of Parqa. As a 20-year veteran and thought leader in the consulting and executive search industries, Tony is responsible for all aspects of the business. He is passionate about building winning teams, growing staffing and recruiting companies through digital marketing, strategic partnership development, and philanthropy.
Tony is an industry expert on a national level. As an authority in staffing and recruiting, Tony loves to travel the country speaking at conferences such as NAPS National Conference, ASA (American Staffing Association), NYSA (New York Staffing Association), TechServe Alliance, and more.
It’s no surprise that technology is rapidly changing the landscape of staffing and recruiting. It’s changing the way that your team interacts with clients and the way they source candidates, but one of the biggest changes is in digital marketing.
New advances are introducing firms like yours to new methods of connecting with potential clients and candidates as well as a host of new tools to run your digital marketing program. Are you reaching clients where they spend their time online? Can they find you when they need a position filled?
The team at Parqa are experts in building and running comprehensive digital marketing programs designed specifically for your niche and your firm’s unique needs. This webinar, hosted by Parqa President Jared Hummel, is a detailed overview of the rapidly changing landscape of digital marketing for staffing and recruiting firms.
Who Should Watch This Webinar?
PRESIDENT, PARQA
Jared is an experienced professional with a history of building start-up organizations into winners. As the President of Parqa, he brings his financial expertise and passion to enhance growth and find solutions to complex operating and execution challenges, both internally and externally. He enjoys decision making and leadership in his daily responsibilities. Jared has had the opportunity to work in complex manufacturing and service-driven environments, and through complex financial transactions that have allowed him to build a very broad skill set in the operations and financial management of closely-held high growth companies.
For most staffing and recruiting firm owners, the question is not if they need a new website, but when? Discovering when the time is right for a website tune up is a multi-faceted process that requires thorough exploration. New websites require a significant investment of time and resources, so you’ll naturally want to be certain that your website in need.
Here at Parqa Marketing, we deliver digital marketing solutions that are custom-built to serve the modern needs of staffing and recruiting firms—including website design, development, and management.
To help your firm determine when to pull the trigger on a new site, we’re hosting a webinar to comprehensively discuss the topic. Hosted by our Vice President Karen Feder, we will show you how to diagnose the current state of your site’s design, functionality, and content.
Some of the elements of your website that this webinar will cover include:
VICE PRESIDENT, PARQA
Karen brings nearly a decade of tactical and strategic marketing experience to the Parqa digital marketing team. As the VP, Karen acts as an idea hub within the agency to provide clients with innovative digital approaches and solutions for their websites and marketing campaigns.
Parqa’s founder, Tony Sorensen speaks about the importance of improving your rankings in Google’s results pages with content marketing. Your company needs to build both online visibility and brand credibility to land clients. This webinar is a must-watch for any staffing and recruiting firm owners regardless of your experience in digital marketing.
The webinar covers:
We look at the shift from ranking high on Google being the most important digital marketing toward the need for website content to convince clients that your firm is the best partner for them. While your firm’s search engine ranking is still important for online visibility, potential clients won’t pick up the phone unless you build your brand credibility.
The good news? It’s never too late to start building a digital marketing strategy around content marketing. This webinar has tips for building online visibility on search engines, building brand credibility with website content, and leveraging the two to motivate clients to partner with your firm.
While the live webinar featured a Q&A session, registered attendees could follow-up further and get any unanswered questions addressed through a complimentary consultation on digital marketing.
