Blog

After the fallout of 2020, it’s become abundantly clear for staffing and recruiting firms that it’s no longer good enough just to “do” digital marketing. Everything is getting more competitive online. From paid advertising to…

READ MORE

“The core problem we’re going to have going forward is that you have two forces [that will] govern much of what [happens] in the future. The first is globalization, which we’re not going to repeal,…

READ MORE

For most of 2020, I really felt like I was in a game of high stakes poker….and now, I’m all in on 2021. It seems like two or three years since I wrote my blog…

READ MORE

With around 20,000 staffing and recruiting firms in the country, how does the lone agency stand out in today’s competitive market? Hint: The secret isn’t much of a mystery; it’s just having outstanding marketing. If…

READ MORE

Content is still king. It’s what fuels nearly every digital marketing initiative and genuinely has the power to transform opinions, convey targeted messages, and even make someone fall in love with your recruiting style. While…

READ MORE

Unemployment is down, job orders are up, and marketing conversations are happening all the time. Are we finally out of the weeds after a chaotic six months of uncertainty? Based on the sheer volume of…

READ MORE

As a CEO with decision and buying power, I’m constantly barraged with emails, inmails, and phone calls from strangers every single day.  But the truth is, I haven’t responded to an email, inmail, or phone…

READ MORE

As a member of several leadership best practice groups, it has been overwhelmingly apparent over the last couple of years that business leaders are trying to understand and prepare for “digital transformation.” It’s a buzz…

READ MORE

We’ve seen it a hundred times. Organizations make intentional efforts to drive successful marketing efforts on their own, only to be quickly overwhelmed and impeded by the ever-increasing amount of technology, strategies, and data involved.…

READ MORE

There is no way to know when this economic nightmare is going to end. It doesn’t matter how many well-informed economic forecasts we read or podcasts we listen to; there is simply no way to…

READ MORE

At our digital marketing agency, we used to struggle to get our message right. We had a great brand, a well-known, well-respected company both nationally and locally in the Minneapolis market, but our message wasn’t…

READ MORE

At Parqa, we sit in an extremely unique position in our industry. Not only have we had the opportunity to speak with our current clients, past clients and prospective clients over the past couple weeks…

READ MORE

While it’s felt more like 67 years, here at Parqa Marketing we’ve reached the end of our third week of working remotely and practicing social distancing. While we’re proud that we were out in front of…

READ MORE

I just got back from Playa Del Carmen for my company’s President’s Club Trip, it was an incredible week.  During the trip, I realized how blessed and grateful I am to work with such a…

READ MORE

Digital tools in any industry aren’t necessarily a new thing. In staffing and recruiting, you’ve already taken advantage of many tools like CRM and ATS to simplify your life. Digital marketing is an area where…

READ MORE