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July 2, 2019

Beginning in the 90’s the PDF file type began its rise. When it was created, its purpose was to create a paperless office. A document that could be sent via email, read on any machine and printed locally…

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June 27, 2019

In order to stay relevant in your industry, you need to be blogging. And not just blogging for the sake of blogging – but having a true content strategy. A content strategy starts with determining a…

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June 25, 2019

As a digital marketing agency, there’s nothing more frustrating than not being able to get those creative juices flowing. Whether it be social media, content, SEO, PPC, or marketing automation, creativity is a necessary ingredient for attracting…

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June 21, 2019
NOTE: There are dozens of different types of ad agencies; however, we’ve combined them into just a handful, so it’s easier to digest. While there are many marketing/ad agencies out there that say they specialize in everything…

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June 19, 2019

“The secret of a getting ahead is getting started.”  As I said in my previous blog, going straight into content production mode without a proper digital marketing strategy tied to your goals is like heading out on a…

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June 4, 2019

At Parqa, we use a simple, three-step “proven process” to help guide our customers to the results they hired us to help them achieve. As a digital marketing company, we hear from potential clients all the time, “I just want more…

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May 30, 2019

Marketing is tough. It takes time, energy, and most of all, resources. With only 24 hours in a day, there’s only so much one can do within that time. It’s time to put technology to…

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May 28, 2019
There are many ways to improve the user experience (UX) of your website, some are easier than others to change/ implement and certain ones can have a greater impact.  Below are a list of some…

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May 22, 2019

As you may have already heard, Microsoft purchased LinkedIn in 2016. Many were wondering what the giant had in the works for the networking platform. After the acquisition, many people speculated that Microsoft planned to expand its pay per click marketing capabilities. With the…

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May 15, 2019

In my last blog, I discussed how to create your buyer persona. If you haven’t checked it out yet, I highly recommend you start there! It walks through the ins and outs of how to select your ideal…

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May 10, 2019

As a leader of a staffing or recruiting firm, if you’re like most of our clients, one of your top priorities is attracting new clients. If you think about the 1-1 (outbound) aspect of bringing in new clients, you don’t assume the people you talk…

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May 8, 2019
Consistency is key in social media marketing. If you’re marketing your brand on social media, it’s important to make sure that your social media profiles and content align with your brand goals. Who you are, what you do…

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May 1, 2019
Have you heard the phrase; “A picture is worth a thousand words?” Well, that’s no joke in the digital marketing world. With 65% of the population consisting of visual learners, visual content plays a significant role in reaching and closing leads.  The…

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April 3, 2019
There are three core categories for digital marketing: brand credibility, online visibility, and lead generation. The first step in digital marketing is to determine the objective, then which type of digital marketing services will result in that objective being met.  Related Post: Why…

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April 3, 2019
Does this situation sound familiar? The owner of your company comes to you and says he is talking to a digital marketing agency. As an internal marketer, your gut reaction is probably one of the following:   Oh no! They’re probably…

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