Blog

At our digital marketing agency, we used to struggle to get our message right. We had a great brand, a well-known, well-respected company both nationally and locally in the Minneapolis market, but our message wasn’t…

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At Parqa, we sit in an extremely unique position in our industry. Not only have we had the opportunity to speak with our current clients, past clients and prospective clients over the past couple weeks…

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While it’s felt more like 67 years, here at Parqa Marketing we’ve reached the end of our third week of working remotely and practicing social distancing. While we’re proud that we were out in front of…

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I just got back from Playa Del Carmen for my company’s President’s Club Trip, it was an incredible week.  During the trip, I realized how blessed and grateful I am to work with such a…

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Digital tools in any industry aren’t necessarily a new thing. In staffing and recruiting, you’ve already taken advantage of many tools like CRM and ATS to simplify your life. Digital marketing is an area where…

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Are you properly leveraging your expertise and the experience of your team? Building a thought leadership program is key to establishing your team as the go-to experts in your sector and ensuring that clients and…

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Everyone wants their company to be the first name that comes to mind when their ideal customers look for a partner. But many staffing and recruiting firm owners are still hesitant to invest in their…

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Are you frustrated by how low your website content is ranking on Google’s search rankings? You’re not alone. In my line of work, I answer a lot of questions about content marketing for curious recruiting…

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At Parqa, we believe there are three integral pillars that hold up successful digital marketing campaigns: brand credibility, online visibility, and lead generation—and there’s a good reason we start that list with brand credibility. First…

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When we partner with staffing and recruiting firms to design, develop, and deploy websites, a question that we are commonly asked is “what’s the most important element of building a website?” Is it the content,…

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As a staffing and recruiting firm owner, you’re always grappling with major business decisions. From growing your firm through business development to finding the best tools and technologies to help your recruiters fill searches and…

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1) The Proven Process Successful digital marketing feeds directly into lead generation efforts. Our proven process of online visibility, brand credibility, and lead generation maximizes the effect of your online presence to drive growth. On…

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In keeping with industry trends from competitor platforms like Facebook, Instagram, and Twitter, LinkedIn stepped up its game earlier this year by rolling out live video functionality for the first time in its history. In…

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As we’ve mentioned before, in previous blogs, visual content can boost your lead generation conversion rates tremendously. Now more than ever design plays a huge role in promoting your brand. You’re probably wondering what’s considered…

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When you go to someone’s website, and you’re looking to get in contact with them, where do you go? Do you look for a contact page, click on the chat box, or head to submit…

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