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February 27, 2020
Digital tools in any industry aren’t necessarily a new thing. In staffing and recruiting, you’ve already taken advantage of many tools like CRM and ATS to simplify your life. Digital marketing is an area where…

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February 18, 2020
Are you properly leveraging your expertise and the experience of your team? Building a thought leadership program is key to establishing your team as the go-to experts in your sector and ensuring that clients and…

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February 5, 2020
Everyone wants their company to be the first name that comes to mind when their ideal customers look for a partner. But many staffing and recruiting firm owners are still hesitant to invest in their…

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January 14, 2020
Are you frustrated by how low your website content is ranking on Google’s search rankings? You’re not alone. In my line of work, I answer a lot of questions about content marketing for curious recruiting…

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November 27, 2019
At Parqa, we believe there are three integral pillars that hold up successful digital marketing campaigns: brand credibility, online visibility, and lead generation—and there’s a good reason we start that list with brand credibility. First…

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October 21, 2019
When we partner with staffing and recruiting firms to design, develop, and deploy websites, a question that we are commonly asked is “what’s the most important element of building a website?” Is it the content,…

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October 9, 2019

As a staffing and recruiting firm owner, you’re always grappling with major business decisions. From growing your firm through business development to finding the best tools and technologies to help your recruiters fill searches and…

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October 1, 2019
1) The Proven Process Successful digital marketing feeds directly into lead generation efforts. Our proven process of online visibility, brand credibility, and lead generation maximizes the effect of your online presence to drive growth. On…

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September 30, 2019

In keeping with industry trends from competitor platforms like Facebook, Instagram, and Twitter, LinkedIn stepped up its game earlier this year by rolling out live video functionality for the first time in its history. In…

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September 11, 2019

As we’ve mentioned before, in previous blogs, visual content can boost your lead generation conversion rates tremendously. Now more than ever design plays a huge role in promoting your brand. You’re probably wondering what’s considered…

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August 20, 2019

When you go to someone’s website, and you’re looking to get in contact with them, where do you go? Do you look for a contact page, click on the chat box, or head to submit…

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August 5, 2019

If you’re like most staffing and recruiting firm owners, you want your website to convert new clients. You and your team are already working diligently to make connections, seek out opportunities, and do all the…

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July 16, 2019
CONTENT… CONTENT… CONTENT Content is still king, and quality beats quantity every-time.  Your content has to provide real value to your visitors and should capture your visitor’s attention with images and graphics to complement the…

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July 2, 2019

Beginning in the 90’s the PDF file type began its rise. When it was created, its purpose was to create a paperless office. A document that could be sent via email, read on any machine and printed locally…

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June 27, 2019

In order to stay relevant in your industry, you need to be blogging. And not just blogging for the sake of blogging – but having a true content strategy. A content strategy starts with determining a…

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