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May 11, 2022
In this episode of Parqa’s Fireside Chat, Kelli Schutrop explores the platformification of staffing. She’s brought a couple familiar faces to help us understand this trend and how it’s shaping the future of the staffing…

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April 28, 2022
For any staffing agency still on the fence about including video marketing in their mix of content, here are some statistics that should get you thinking:  Including videos on landing pages can increase conversion rates…

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April 28, 2022

We’re always on the lookout for the best advice on how to grow your staffing agency. We’ve found the best strategies often come from our industry friends and leaders who are truly exemplifying success and…

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March 22, 2022

When Tony Sorensen began Parqa Marketing, he wanted to create a digital marketing agency that could meet the highly specialized needs of the staffing industry. Because Parqa began as an offshoot of Versique Search &…

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March 14, 2022

March is Women’s History Month. In recognition and celebration of the vital role of women everywhere, we wanted to pull five relevant and top takeaways from a recent Fireside Chat in which Parqa’s Vice President…

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February 15, 2022

Do you know where your leads are coming from? Are your marketing efforts even working? Before marketing attribution, these very simple questions had very complicated answers.  When Toby Hoskins joined Parqa, we weren’t just looking…

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February 7, 2022
Many staffing agencies don’t know they’re sitting on a goldmine. They have more data at their fingertips than ever before. But many still don’t know how to use data management to keep a squeaky-clean list…

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February 7, 2022
We’ve seen significant growth and progression for women in the staffing industry, especially as it relates to leadership positions, over the past decade. And it’s just heating up… During this Fireside Chat, Kelli Schutrop interviews…

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Easy Steps To Map Your Tech Stack
January 12, 2022
There are a growing number of marketing technology tools out there for your staffing agency. But are they really helping you? Chances are, over time, you and your team have added several tools that either…

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Parqa blog
January 11, 2022
2021 has taught us a thing or two about finding talent in a job-seeker’s market and a rapidly changing workforce during COVID. And with employers reeling from The Great Resignation, staffing firms are positioned for…

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The Year That Rocked Staffing and Recruiting - Parqa
December 14, 2021
A year ago, large investments and acquisitions in HR Tech began to rock the staffing industry. While impressive in their sum and scope, it was difficult to tell what the transactions actually meant for the…

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How AI Technology Can Improve Candidate Experience_Parqa
December 1, 2021
We live in an on-demand world. You can order a pizza online and track, almost to the minute, its progress from confirmation to your doorstep. So how is it that we get better communication when…

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November 23, 2021
Right now, the staffing and recruiting industries are experiencing a “calm before the storm.” Once employment firms get a taste of automation, the flood gates are going to open. Marketing Automation, while nothing new, has…

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Crucial to Delivering A Positive Candidate Experience
November 15, 2021
These days, it’s harder than ever for staffing agencies to find enough qualified candidates and it isn’t going to change in the foreseeable future. But there are staffing firms who’ve been getting incredible results by…

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Tips to Elevate the Candidate Experience in Your Marketing Automation Strategy
November 4, 2021
Your raving fans and most successful placements all seem to have one thing in common: a great experience with their recruiter – from the top of the funnel, all the way down to becoming an…

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