Beginning in the 90’s the PDF file type began its rise. When it was created, its purpose was to create a paperless office. A document that could be sent via email, read on any machine and printed locally…
In order to stay relevant in your industry, you need to be blogging. And not just blogging for the sake of blogging – but having a true content strategy. A content strategy starts with determining a…
As a digital marketing agency, there’s nothing more frustrating than not being able to get those creative juices flowing. Whether it be social media, content, SEO, PPC, or marketing automation, creativity is a necessary ingredient for attracting…
“The secret of a getting ahead is getting started.” As I said in my previous blog, going straight into content production mode without a proper digital marketing strategy tied to your goals is like heading out on a…
At Parqa, we use a simple, three-step “proven process” to help guide our customers to the results they hired us to help them achieve. As a digital marketing company, we hear from potential clients all the time, “I just want more…
Marketing is tough. It takes time, energy, and most of all, resources. With only 24 hours in a day, there’s only so much one can do within that time. It’s time to put technology to…
As you may have already heard, Microsoft purchased LinkedIn in 2016. Many were wondering what the giant had in the works for the networking platform. After the acquisition, many people speculated that Microsoft planned to expand its pay per click marketing capabilities. With the…
In my last blog, I discussed how to create your buyer persona. If you haven’t checked it out yet, I highly recommend you start there! It walks through the ins and outs of how to select your ideal…
As a leader of a staffing or recruiting firm, if you’re like most of our clients, one of your top priorities is attracting new clients. If you think about the 1-1 (outbound) aspect of bringing in new clients, you don’t assume the people you talk…
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