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The Core Components of a Brand Foundation
June 10, 2021
We’ve all heard plenty of marketing jargon related to branding: “That is so on-brand.” “Their branding is incredibly strong.” “I love their look and feel.” But what does it mean to actually be on-brand? How…

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May 26, 2021
In the first installment of our Brand Credibility series, we laid out a key brand strategy for staffing and recruiting firms by: Developing and investing in a strong brand Supporting the brand by living into…

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Beyond4Growth_Fireside Chat
May 21, 2021
Do you have a vision for your company? Most likely. But do you have a way to execute that vision to create lasting success? You’re not alone if you’ve found consistent sticking points with people,…

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brand your way out of the summer slowdown_Parqa blog
May 20, 2021
Branding – it’s largely about staying top-of-mind with your audience. Even though hiring has been roaring back from COVID shutdown levels, we’ll soon be heading into summer: the season most staffing and recruiting agencies back…

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Staffing and Recruiting behind the scenes_Pressing Workforce Trends for 2021
May 11, 2021
As the workforce and hiring trends shift in 2021, it’s more important than ever for staffing firms to focus on pressing workforce topics including temp workforce advocacy, back-office risk exposure, and how to add value…

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The Follow-Through Living Into Your Company Values
May 10, 2021
In our first blog on brand strategy, we examined why investing in your brand is so critical to staffing and recruiting firms. In this blog, we hope to illustrate how to build credibility and support…

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Brand Messaging
May 3, 2021
Want to know the fastest, most sure-fire way to build brand credibility for your staffing/recruiting firm? The formula is simple:  Invest in your brand identity Create credibility with follow-through In this blog, we’ll discuss why…

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April 19, 2021
Lauren B. Jones, Founder of Leap Consulting Solutions, joins Kelli Schutrop in this fireside chat to discuss how staffing firms should wisely approach their tech stack in 2021 – from business goal alignment to selection…

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Chatbot Jared Hummel Parqa April 2021
April 9, 2021
Chatbots have revolutionized the staffing industry’s top-of-funnel digital strategy. The benefits are numerous since chatbots can: Save time Increase diversity in recruiting Save money Provide relevant candidate information Improve candidate experience Source the very best…

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Staffingtec fireside chat
April 7, 2021
StaffingTec’s Founder Maurice Fuller joins Kelli Schutrop in this fireside chat for a conversation about how technology is rapidly changing how we do work, and what it means for the staffing industry. From this chat,…

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Top LinkedIn Features - Parqa
March 16, 2021
Many recruiters may recall the days before LinkedIn as one might imagine the days before electricity. It’s astounding to think of the ways LinkedIn has transformed staffing and recruiting from the days of posting job openings…

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The Importance of Content in Your Staffing Firm’s Marketing Automation Programs
February 23, 2021
Content is oxygen. Content is the force that breathes life and authenticity into a staffing firm’s marketing strategy. But like any business, streamlining our marketing drumbeat with automated programs can lead to a dependency on…

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fireside chat digital transformation
February 16, 2021
HealthCare Recruiter International’s President & CEO Jon Guidi joined our very own Kelli Schutrop in this fireside chat to discuss the new digital transformation sweeping the staffing & recruiting sector. Gain insight on the following:…

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social proof fireside chat
February 16, 2021
What is social proof, and why does it matter to you as a staffing and recruiting professional? Our Kelli Schutrop teamed up with Adam Conrad from Great Recruiters to bring you a fireside chat talking…

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Staffing & Recruiting Tech Stacks - Parqa Marketing
January 14, 2021
After the fallout of 2020, it’s become abundantly clear for staffing and recruiting firms that it’s no longer good enough just to “do” digital marketing. Everything is getting more competitive online. From paid advertising to…

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