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Chatbot Jared Hummel Parqa April 2021
April 9, 2021
Chatbots have revolutionized the staffing industry’s top-of-funnel digital strategy. The benefits are numerous since chatbots can: Save time Increase diversity in recruiting Save money Provide relevant candidate information Improve candidate experience Source the very best…

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Staffingtec fireside chat
April 7, 2021
StaffingTec’s Founder Maurice Fuller joins Kelli Schutrop in this fireside chat for a conversation about how technology is rapidly changing how we do work, and what it means for the staffing industry. From this chat,…

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Top LinkedIn Features - Parqa
March 16, 2021
Many recruiters may recall the days before LinkedIn as one might imagine the days before electricity. It’s astounding to think of the ways LinkedIn has transformed staffing and recruiting from the days of posting job openings…

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The Importance of Content in Your Staffing Firm’s Marketing Automation Programs
February 23, 2021
Content is oxygen. Content is the force that breathes life and authenticity into a staffing firm’s marketing strategy. But like any business, streamlining our marketing drumbeat with automated programs can lead to a dependency on…

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fireside chat digital transformation
February 16, 2021
HealthCare Recruiter International’s President & CEO Jon Guidi joined our very own Kelli Schutrop in this fireside chat to discuss the new digital transformation sweeping the staffing & recruiting sector. Gain insight on the following:…

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social proof fireside chat
February 16, 2021
What is social proof, and why does it matter to you as a staffing and recruiting professional? Our Kelli Schutrop teamed up with Adam Conrad from Great Recruiters to bring you a fireside chat talking…

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Staffing & Recruiting Tech Stacks - Parqa Marketing
January 14, 2021
After the fallout of 2020, it’s become abundantly clear for staffing and recruiting firms that it’s no longer good enough just to “do” digital marketing. Everything is getting more competitive online. From paid advertising to…

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January 6, 2021
“The core problem we’re going to have going forward is that you have two forces [that will] govern much of what [happens] in the future. The first is globalization, which we’re not going to repeal,…

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December 16, 2020
For most of 2020, I really felt like I was in a game of high stakes poker….and now, I’m all in on 2021. It seems like two or three years since I wrote my blog…

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5 Eye-Opening Reasons to Outsource Your Marketing
October 29, 2020
With around 20,000 staffing and recruiting firms in the country, how does the lone agency stand out in today’s competitive market? Hint: The secret isn’t much of a mystery; it’s just having outstanding marketing. If…

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Parqa 3 Components of a Successful Content Marketing Strategy
October 12, 2020
Content is still king. It’s what fuels nearly every digital marketing initiative and genuinely has the power to transform opinions, convey targeted messages, and even make someone fall in love with your recruiting style. While…

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September 16, 2020
Unemployment is down, job orders are up, and marketing conversations are happening all the time. Are we finally out of the weeds after a chaotic six months of uncertainty? Based on the sheer volume of…

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August 13, 2020
As a CEO with decision and buying power, I’m constantly barraged with emails, inmails, and phone calls from strangers every single day.  But the truth is, I haven’t responded to an email, inmail, or phone…

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June 30, 2020
As a member of several leadership best practice groups, it has been overwhelmingly apparent over the last couple of years that business leaders are trying to understand and prepare for “digital transformation.” It’s a buzz…

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4 benefits of outsourcing - Parqa Marketing
June 18, 2020
We’ve seen it a hundred times. Organizations make intentional efforts to drive successful marketing efforts on their own, only to be quickly overwhelmed and impeded by the ever-increasing amount of technology, strategies, and data involved.…

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