Blog

Unemployment is down, job orders are up, and marketing conversations are happening all the time. Are we finally out of the weeds after a chaotic six months of uncertainty? Based on the sheer volume of…

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As a CEO with decision and buying power, I’m constantly barraged with emails, inmails, and phone calls from strangers every single day.  But the truth is, I haven’t responded to an email, inmail, or phone…

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As a member of several leadership best practice groups, it has been overwhelmingly apparent over the last couple of years that business leaders are trying to understand and prepare for “digital transformation.” It’s a buzz…

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We’ve seen it a hundred times. Organizations make intentional efforts to drive successful marketing efforts on their own, only to be quickly overwhelmed and impeded by the ever-increasing amount of technology, strategies, and data involved.…

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There is no way to know when this economic nightmare is going to end. It doesn’t matter how many well-informed economic forecasts we read or podcasts we listen to; there is simply no way to…

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At our digital marketing agency, we used to struggle to get our message right. We had a great brand, a well-known, well-respected company both nationally and locally in the Minneapolis market, but our message wasn’t…

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At Parqa, we sit in an extremely unique position in our industry. Not only have we had the opportunity to speak with our current clients, past clients and prospective clients over the past couple weeks…

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While it’s felt more like 67 years, here at Parqa Marketing we’ve reached the end of our third week of working remotely and practicing social distancing. While we’re proud that we were out in front of…

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I just got back from Playa Del Carmen for my company’s President’s Club Trip, it was an incredible week.  During the trip, I realized how blessed and grateful I am to work with such a…

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Digital tools in any industry aren’t necessarily a new thing. In staffing and recruiting, you’ve already taken advantage of many tools like CRM and ATS to simplify your life. Digital marketing is an area where…

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Are you properly leveraging your expertise and the experience of your team? Building a thought leadership program is key to establishing your team as the go-to experts in your sector and ensuring that clients and…

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Everyone wants their company to be the first name that comes to mind when their ideal customers look for a partner. But many staffing and recruiting firm owners are still hesitant to invest in their…

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Are you frustrated by how low your website content is ranking on Google’s search rankings? You’re not alone. In my line of work, I answer a lot of questions about content marketing for curious recruiting…

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At Parqa, we believe there are three integral pillars that hold up successful digital marketing campaigns: brand credibility, online visibility, and lead generation—and there’s a good reason we start that list with brand credibility. First…

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When we partner with staffing and recruiting firms to design, develop, and deploy websites, a question that we are commonly asked is “what’s the most important element of building a website?” Is it the content,…

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