THE CHALLENGE
Parqa partnered with Versique, a new recruiting & consulting brand to help them attract “A” players with industry experience, while reinforcing credibility with their desired audience to attract new and repeat client business.
THE STRATEGY
- Develop a Content Marketing strategy that crosses multiple tactics from Inbound Marketing and SEO to PPC and more.
- Create highly relevant content tailored around the search & consulting industry with topics relevant to and focused on clients and candidates.
- Push thought leadership content across the blog, the company’s social networks, individual recruiters networks and other avenues to help establish Versique as a industry expert.
Search Engine
Optimization
(SEO)
THE RESULTS
300+
Increase In Client Call-Ins Per Year
52%
Of Revenue Now Comes From Google
400
#1 Rankings For Recruiting Related Keywords
27,000+
New LinkedIn Followers Through Continuous Posting
300+ increase in client call-ins per year
52% of revenue came from Google
6 CFO positions filled based on
confidence in thought leadership
400 #1 rankings for recruiting related keywords
27,000+ new LinkedIn followers
NEED HELP WITH YOUR
ONLINE VISIBILITY
At Parqa, we meet you at wherever you are in your digital marketing efforts. Our team is equipped to step in to supplement existing programs, or design entirely new strategies tailored specifically to your needs. Reach out today to learn how we can partner to grow your online visibility to both candidates and clients.