THE CHALLENGE
Smith & Wilkinson had a website with no depth or movement that needed a more modern and artistic twist. They wanted their target audience to view them as ‘not another recruiting site’ and have a site that stood out.
THE STRATEGY
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- Write and optimize the content on their website to portray a strong voice that speaks directly to their target audience, while utilizing keyword research to better set their website up for SEO success
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- Develop a customized job board plugin for their website that integrates with their CRM/ ATS
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- Design their website with a more modern feel/color scheme that matches their new marketing materials and provides a better user experience
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- Incorporate stronger tag lines and callouts on the site, to more effectively encourage visitors to complete an action on their site (convert)
BEFORE AND AFTER
