THE CHALLENGE
When we partnered with this client, their goal was to increase their online traffic, leads, and the time users spent on their site. This goal was particularly challenging, as we had to optimize and redesign the client’s website while staying within the framework of their existing WordPress theme.
THE STRATEGY
- Conduct in-depth keyword research on the client’s recruiting practice areas to help them boost both their organic rankings and generate leads from their website
- Create and design practice-area page templates for each section of the site to improve user experience and conversion rates, increase leads, and better utilize their website to sell their services to potential clients
- Produce content for new pages and optimize existing content across the client’s entire website to help increase organic rankings and grow organic traffic to the site
- Diagnose and fix technical site issues inhibiting website traffic and lead generation
- Implement contact forms and conversion-tracking code to enable us to track various types of visitor interactions occurring on their website (i.e. various actions visitors are taking)
BEFORE AND AFTER
Testimonial
“We are already starting to see Parqa’s work results in progress!!! Which is why we are so very excited to keep everything moving along. We certainly don’t want people being driven to a site that is only mediocre at best. We need to make a good first impression. Looking forward to more successes, we have been very impressed with the website work thus far.”
