Pay-Per-Click (PPC)

Increase traffic.  Improve conversion.

The University of Northwestern offers an Early College pre-college program where high students can take college courses online through the University. The goal of our work with UNWSP was to increase traffic to their Early College landing pages, improve their online conversion rate and increase their Early College programs enrollment over the course of two months.

Results at a Glance

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Brand Impressions from PPC
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Search Conversion Rate
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Cost-per-Acquisition

Pay-Per-Click (PPC)

The goal of the Early College paid search (PPC) campaign was to drive awareness, generate leads and gain a better understanding of market response in the defined geographic regions across the country in which they had no prior presence or brand awareness established. With our thorough research, well- thought-out strategy, methodical execution and nimble response. We were able to meet all of these goals, which resulted in an effective campaign delivered on time and on budget.

Campaign

Parqa’s Competitive PPC analysis, keyword research, landing page testing and conversion rate optimization led to 313,884 Brand Impressions and a 8.18% Conversion Rate on the University of Northwestern’s Early College campaign.

Total Visits Attributed to PPC Efforts

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Results

At the end of the campaign, Parqa helped the University of Northwestern by directing 97% of all traffic to their Early College website, reaching 2,066 new visitors. The end result was 204 new leads thru a $4.03 Cost-per-click (CPC) or a cost per acquisition of $49.06.

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