Increase Traffic

A case study for Sniper’s Edge Hockey

Instead of a complete website redesign, Parqa steered Sniper’s Edge towards using tools already in-place to optimize their existing website, drive more traffic and generate more revenue.

After only a month, the results were astounding, with Sniper’s Edge experiencing huge growth in both organic and paid traffic, revenue and conversions.

Results at a Glance

Increase in Revenue
Increase in Transactions
Increase in Conversions

Search Engine Optimization (SEO)

Leveraging keyword research, Parqa’s digital marketing team optimized the Sniper’s Edge website content to better attract their target audience, enhance searchability and improve organic search result rankings.

Parqa’s team added stronger calls-to-action (CTAs), incorporated internal links to connect related product pages and contacted associations and camps to build external links outside of the Sniper’s Edge site, which also improved rankings. Additionally, Parqa optimized Sniper’s Edge content for the Google’s shopping feed to improve customer expectations and decrease bounce rates.

Increased Revenue 220% Over 3 Years

  • Yearly Revenue


“It was difficult to sort through the many companies claiming their expertise in SEO/PPC and social media marketing would bring results for my business. After trying to partner with several, it was clear that having technical expertise without the understanding of how it needs to drive business results was not the solution.
Parqa understands this and they are a true partner, committed to the success of my business and understanding the critical need to achieve sales and profit goals so that necessary ROI is met.”
Joe Shoults
Owner, Sniper’s Edge Hockey

Site traffic increased


Pay-Per-Click (PPC)

Parqa took over management of Sniper’s Edge’s Google and Bing PPC campaigns and optimized keywords to not only generate more clicks and traffic overall, but also, to generate the right clicks– clicks that would lead to conversions and sales.

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