GROW BRAND PRESENCE THROUGH SOCIAL MEDIA
Establish your firm as a thought leader by gaining credibility online
A National Recruiting Firm
As a national recruiting firm offering talent solutions for Financial Services, Healthcare, Life Sciences, Aerospace, Energy, Retail, Telecom, Technology, Manufacturing, and Engineering; our client wanted to build a social media presence to increase brand awareness and stand out in a crowded market.
Prior to partnering with Parqa, our client had occasionally been active on social media but lacked consistency and a true social strategy to measure their efforts.
Goal: To develop and build a social presence that reflected their industry expertise, extended their brand within the market, and attracted more talent to their recruiters.
Results: This national recruiting firm client increased social post engagement and LinkedIn followers by +100%, while traffic to their website from social media sources increased 5.5x.
Results at a Glance
The stats below are over a 6 months period of time
new LinkedIn followers (Over 6 Months)
engagement increase on LinkedIn posts
increase in website traffic from social media
The Strategy & Execution
To help increase their online and LinkedIn social presence, Parqa developed and implemented a strategy that crossed multiple service offerings, including:
- Social Media Management
- Paid Advertising
- Content Creation & Image Design
- Consistency on all Social Accounts
- And more…
The strategy targeted their already active LinkedIn audience while also bringing creative ideas into the mix that would grab the interest of new audiences.
“I personally learn a lot from Parqa’s team. They are always professional and prompt. I enjoy the fact that they don’t blindly follow the suggestions I give and they put an effort of researching the market before every conversation. What I love the most is during every interaction they always have something new and want to try different approaches.”
– Director of Marketing, National Recruiting Firm
Parqa devised a social media strategy that aligned with the client’s overall marketing goals. The objective was to create highly relevant content within their search & consulting industry experience, and push that content with blogs and social networks to reflect their thought leadership.
The campaign was and continues to be a tremendous success as evidenced by the tremendous increase in the clients large increase in followers on LinkedIn, where most hiring managers or job seekers begin their search.