GROW BRAND PRESENCE THROUGH SOCIAL MEDIA

Establish your firm as a thought leader by gaining credibility online

A National Recruiting Firm

As a national recruiting firm offering talent solutions for Financial Services, Healthcare, Life Sciences, Aerospace, Energy, Retail, Telecom, Technology, Manufacturing, and Engineering; our client wanted to build a social media presence to increase brand awareness and stand out in a crowded market.

Prior to partnering with Parqa, our client had occasionally been active on social media but lacked consistency and a true social strategy to measure their efforts.


Goal: To develop and build a social presence that reflected their industry expertise, extended their brand within the market, and attracted more talent to their recruiters.

Results: This national recruiting firm client increased social post engagement and LinkedIn followers by +100%, while traffic to their website from social media sources increased 5.5x.

Results at a Glance
The stats below are over a 6 months period of time

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new LinkedIn followers (Over 6 Months)

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%

engagement increase on LinkedIn posts

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%

increase in website traffic from social media

The Strategy & Execution

To help increase their online and LinkedIn social presence, Parqa developed and implemented a strategy that crossed multiple service offerings, including:

The strategy targeted their already active LinkedIn audience while also bringing creative ideas into the mix that would grab the interest of new audiences.

“I personally learn a lot from Parqa’s team. They are always professional and prompt. I enjoy the fact that they don’t blindly follow the suggestions I give and they put an effort of researching the market before every conversation. What I love the most is during every interaction they always have something new and want to try different approaches.”

– Director of Marketing, National Recruiting Firm

LinkedIn Followers

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LinkedIn

Parqa devised a social media strategy that aligned with the client’s overall marketing goals. The objective was to create highly relevant content within their search & consulting industry experience, and push that content with blogs and social networks to reflect their thought leadership.

The campaign was and continues to be a tremendous success as evidenced by the tremendous increase in the clients large increase in followers on LinkedIn, where most hiring managers or job seekers begin their search.

The Conclusion

Businesses are using social media in different ways, it’s important to if you want to see results through social media that you have a true strategy in place that will amplify your brand. Posting to post is merely a short activity to keep your brand presence alive, but when you implement and strategy, you can use social media to reach goals.

Learn how Parqa can create a social media strategy for your company.

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