Karen Feder


Karen brings nearly a decade of tactical and strategic marketing experience to the Parqa digital marketing team. As the VP, Karen acts as an idea hub within the agency to provide clients with innovative digital approaches and solutions for their websites and marketing campaigns.

Karen’s expertise lies in her ability to imagine and appreciate how all digital channels can work together. She quickly develops a deep understanding of her clients’ businesses, the challenges they face in their market, and their business goals. She then creates a blended and integrated digital approach that delivers measurable outcomes. Prior to Parqa, Karen was a Digital Strategist at Webtrends in Portland, Oregon where she helped establish the SEO and digital marketing strategy practices and worked with clients including 3M, Microsoft, Polaris, and World Vision.

What was your first job? Detasseling corn fields

What’s your dream vacation? Spending a few weeks in a remote, tropical location, exploring until there isn’t any more to see and then spending time taking it all in, doing nothing

What’s your favorite dessert? White chocolate raspberry cheesecake

Favorite TV show? Friends, Scandal, Grey’s Anatomy

What do you do on the weekends? Seeing what new things my kids have learned throughout the week, spending time by the water, exploring tourist spots

Vice President

Posts by Karen

3 Top Ways Marketing Automation Will Help Your Staffing Firm

3 Ways Marketing Automation Will Help Your Staffing Firm

Marketing is tough. It takes time, energy, and most of all, resources. With only 24 hours in a day, there’s ...
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I Need to Do Digital Marketing But What Does that Mean?

I Need to “Do” Digital Marketing – But What Does That Mean?

There are three core categories for digital marketing: brand credibility, online visibility, and lead generation. The first step in digital marketing is to determine ...
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How to Cover All Your Sales Communication Bases

How to Cover All Your Sales Communication Bases

As a digital marketer, 99% of my thoughts and recommendations usually focus on digital platforms. That said, it is essential to think through who your audience is and ...
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5 Benefits to Using AI in the Recruiting Industry

5 Benefits to Using AI in the Recruiting Industry

One of the biggest ongoing challenges a recruiter faces is seeking out qualified talent day after day. Luckily, with the rise in ...
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How Can Digital Marketing Get Me More Clients?

As a recruiter, you are scouring LinkedIn, Indeed, talking to your network, and following up with referrals to find your ...
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SEO Beyond the keywords

What is SEO? – Beyond the Keywords

More times that I can count, I hear people say things like “I don’t need SEO services because my site ...
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