SOCIAL MEDIA STRATEGIST
As the Social Media Strategist, Abby develops comprehensive social media strategies and paid campaigns for clientele to increase brand awareness, boost customer engagement, and drive traffic to their website. At Parqa, she leads and executes the daily implementation of these strategies across all applicable social platforms. Abby understands the overall goals and objectives of her clients to ensure the social strategy helps achieve measurable results that coincide with their overall marketing efforts. In addition, she creates, curates, and manages all published content.
With a BS in Mass Communication and a minor in Marketing, Abby has an experienced background in marketing, PR, and digital marketing. Abby has become a social wiz by achieving higher education social media marketing certifications from the University of St. Thomas and working for Fortune 500 companies (Target, Aveda) to small startups. She is also a founding member of Women in Digital, Twin Cities/ St. Paul Chapter.
Favorite food? I LOVE Mac and Cheese
What do you like to do for fun? Anything that has to do with exploring the outdoors and being active. Running, biking, hiking, I love it all!
What do you do on the weekends? When I’m not exploring restaurants, breweries, and distilleries around the Twin Cities, you can find me at the lake, around a bonfire or relaxing poolside.