Abby Kelsey


As the Social Media Strategist, Abby develops comprehensive social media strategies and paid campaigns for clientele to increase brand awareness, boost customer engagement, and drive traffic to their website. At Parqa, she leads and executes the daily implementation of these strategies across all applicable social platforms. Abby understands the overall goals and objectives of her clients to ensure the social strategy helps achieve measurable results that coincide with their overall marketing efforts.  In addition, she creates, curates, and manages all published content.

With a BS in Mass Communication and a minor in Marketing, Abby has an experienced background in marketing, PR, and digital marketing. Abby has become a social wiz by achieving higher education social media marketing certifications from the University of St. Thomas and working for Fortune 500 companies (Target, Aveda) to small startups. She is also a founding member of Women in Digital, Twin Cities/ St. Paul Chapter.

Favorite food? I LOVE Mac and Cheese

What do you like to do for fun? Anything that has to do with exploring the outdoors and being active. Running, biking, hiking, I love it all!

What do you do on the weekends? When I’m not exploring restaurants, breweries, and distilleries around the Twin Cities, you can find me at the lake, around a bonfire or relaxing poolside.

Social Media Strategist


Posts by Abby

Creating a social media strategy

Case Study: Creating a Social Media Strategy

This case study represents the organic growth we saw from a client when implementing a custom social media strategy. Before partnering with ...
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Is organic social media dead

Is Organic Social Media Dead? 6 Things You Need to Know

There’re two sides to every story, and we’ve heard about every angle when it comes to the value of social ...
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Personal Branding on LinkedIn

5 Ways to Ramp Up Personal Branding Using LinkedIn

Your personal brand is not just what you do or where you work, it’s the way people perceive you as ...
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5 Tips To Use Blogging as a Recruitment Tool

It’s no secret that to compete in today’s digital landscape, your business needs a blog. But while many companies begrudgingly ...
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Facebook News Feed Announcement: 5 Major Tips for Business and What to Expect.

Facebook News Feed Announcement: 5 Major Tips for Business and What to Expect. Facebook was built to bring people ...
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