In this Learn With PARQA, Chanel and Travis discuss the shift in focus from candidate demand gen to client demand gen for staffing firms. Learn about account-based marketing (ABM) as a more strategic and personalized approach to target specific clients with super-relevant campaigns and direct messages.
So, how do you begin implementing an ABM campaign? From identifying ideal customer profiles, mapping out personas, and using the right channels to connect , our new Learn With PARQA is a great place to start.
Highlights of this engaging conversation include:
- Generating a prioritized list of target companies based on your ideal client profile
- Using personalized campaigns and direct messages
- Identifying the right technology (ATS and CRM) or the infrastructure for your tech stack
