For a digital marketing project to be successful, the initiative should be considered in the broader context of a communication strategy, because an effective digital marketing strategy is an integrated, supplementary, and tactical component of a broader communication strategy.
At Parqa, we don’t just create interest, we create demand.
Our demand generation process uses a mix of inbound marketing, content marketing, and marketing automation, to attract & convert leads. This 360 approach allows us to optimize every message, channel and audience to deliver the right message at the right time to achieve a conversion.
Achieving your business goals starts with properly tracking them. Armed with web analytics and data, Parqa’s digital marketing specialists gain insight into how much traffic comes to your business’ website, the path visitors take to get there, and what users do on-site. With web analytics and reporting, you can better understand, assess, and improve the effectiveness of your web presence in regards to generating traffic, leads, and conversions.