The Staffing Revolution – Part 2: Marketing Technology
A guide to navigating the ever-evolving landscape of marketing technology to achieve operational excellence.
In the last 10 years, the rise of digital media platforms and new competitors in the marketplace have sparked a revolution for the staffing and recruitment industry. This revolution requires staffing firms to completely transform their marketing strategy into a complete and holistic approach to lead generation. From web design, content marketing, email nurture campaigns and social media, every marketing channel must support and inform the overarching strategy.
And we’re going to show you how to do it.
If you’ve been grappling with these questions lately, this guide is for you:
- Why does marketing give me a headache?
- How am I supposed to know which tools to use?
- How do I add new technologies to my existing stack?