eBooks

Buyer Persona

Researching, Identifying, and Targeting Your Ideal Customer


Has your staffing or recruiting firm ever taken on someone who may not have been your ideal client? There are
several different reasons why a partnership isn’t ideal—and they can come from either side of the relationship. In Parqa’s latest eBook, we’ll show you how to develop a buyer persona, so you’ll be able to identify

Buyer personas ebook cover

In this FREE eBook, you’ll learn:

  • What a Buyer Persona is
  • How to Target Your Buyer Persona
  • How to Track the Performance of Your Content

After reading this eBook, you’ll be able to determine your buyer persona and start to formulate a content strategy to effectively target your perfect client.