8 Email Marketing Tips to Fuel Your Digital Strategy

Email isn’t dead. Believe it or not, email marketing began in 1978 and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like social media, but it is an effective way to build an owned audience that gets real results.

Email marketing isn’t just about you or your company. It’s about your customer. If you keep these 8 tips in mind, your subscribers will not only read your emails, but they will look forward to hearing from you every time.