Web Analytics and Reporting

Are you tracking the visitors who come to your website?

Know who is on your site. Know what they are looking for.

Achieving your business goals starts with properly tracking them. Armed with web analytics and data, Parqa’s digital marketing specialists gain insight into how much traffic comes to your business’ website, the path visitors take to get there, and what users do on-site. With web analytics and reporting, you can better understand, assess, and improve the effectiveness of your web presence in regards to generating traffic, leads, and conversions.

Parqa’s Web Analytics and Reporting Services

We dive deep into data

Parqa’s web analytics and reporting services can help your business make the most of its digital marketing data by identifying actionable insights based on reliable data. We determine what matters most to your business and develop measurement strategies that allow us to target, track, and test everything.

As Premier Google Analytics partners and Google Tag Manager experts, Parqa is at the forefront of web analytics, even testing new tools and features long before they are available to other marketers or agencies. Our web analytics specialists illuminate the path to achieving business goals by delivering comprehensive reports that reveal ROI. We will measure your exact return on investment and provide visual data mapping that simply makes sense. You’ve invested heavily in your website, now let’s make sure you’re getting what you deserve.

With Web Analytics and Reporting, you can:

  • Identify and track conversions
  • Gain insight into key performance indicators (KPIs)
  • Paint a complete picture of your audience and their needs
  • Track the routes people take to reach you and the devices they use to get there
  • Learn what people are looking for and what they like
  • Tailor your marketing and site content for maximum impact
google analytics