Activate your social audience and start the conversation.
Today, social media marketing is soaring in popularity with companies of all sizes. Brands aren’t just vying for attention against other brands, they’re now also competing against users’ friends and family for exposure in social media feeds.
The latest updates in social media algorithms, particularly on Facebook, have resulted in a sharp decline in potential organic (or unpaid) reach, meaning that only a small fraction of your fans are exposed to your posts and updates.
This trend has ushered in the era of paid social advertising which allows brands to hyper-target posts to both current and prospective audiences.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin
Shine a spotlight on your products and services
Parqa’s social media marketing services can help build and spread word-of-mouth about your products and services. Today, the lines between social media advertising and PPC are blurred, and it’s important to ensure that all of your paid campaigns are running in conjunction with each other. Our digital marketing specialists will get your brand in front of your target audience to start the conversations you want your prospects to be having.
Our approach is collaborative. We know that people want to engage with you and your business, not get caught up in sales-driven messages. Parqa’s digital marketing specialists coordinate fully managed social media campaigns driven by fresh, relevant, and original content. Additionally, we use web analytics and reporting to track results, so you can see how your customers engage online. We’ll provide the guidance your business needs to generate social engagement and meaningful connections with your customers.
Our team of experts can help:
- Develop a social media strategy based on your business’ goals
- Find the best approach, whether it be optimizing your presence or building it from scratch
- Find and secure the appropriate usernames and profiles across all channels
- Determine the right tone of voice and style for your brand message
- Monitor competitor presence to ensure you stay ahead of the curve
- Develop your paid social ad campaign to generate awareness and activate demand
An industry leader in animal nutrition research wanted to increase awareness and visibility of a new organic feed product in the marketplace. With geo-targeting, Parqa used a Facebook campaign to create a highly qualified and targeted audience of 150,000 users. In addition, Facebook generated user engagement through commenting, likes and shares.