Make Sure You Can Be Found
SEO is the art of making your website easier for both users and search engine to find and understand. Millions of prospects search for things both directly and loosely related to your business. Both types of search represent opportunities to connect with your target audience to help answer their questions, provide solutions to their problems, and become a trusted resource for them.
At Parqa, we help your business stay top-of-mind to prospects that matter most by matching search intent with on-site content. Our digital marketing specialists understand that algorithms and organic ranking factors are in constant flux – what worked five years ago is no longer effective. Our approach is built on a foundation of knowledge, tactics, and tools that are constantly evolving. We use white-hat SEO strategies to increase website traffic by improving overall visibility in organic (non-paid) search engine results. Parqa’s digital marketing team combines on-site, off-site, and lead generation tactics to provide and execute impactful SEO strategies for our clients that will be successful now and in the future.
Web analytics provide the valuable foundation of data required to make informed decisions regarding your business and refine your marketing strategy for the future.
Why SEO Matters
In the mind of consumers, your business’ organic search ranking is like a vote of confidence and, while search engines are more sophisticated than ever, they don’t have the ability to see and understand websites the way a human can. Our SEO services help search engines determine what each page is about, and how it may be useful to other users.
A higher search result ranking not only drives more traffic to your business’ website by increasing its visibility in the marketplace, but also, it makes your business more credible in the eyes of your target audience. In addition to generating valuable traffic and establishing credibility, SEO has superior ROI compared to traditional or outbound forms of marketing.
“If you can’t describe what you’re doing as a process, you don’t know what you are doing.”
-W. Edwards Deming
What Makes Our Services Unique?
From discovery to evolution, Parqa’s digital marketing team is actively involved throughout the entire SEO process. Unlike some other SEO providers, who can be a challenge to reach, our specialists are readily available for questions and always keep our clients up-to-date.
Our services go beyond on-page keyword optimization and follow SEO best practices current with Google’s guidelines and most recent updates. Our diligent adherence to the latest industry standards helps us ensure our clients’ websites stay at the top of search engine results pages.
An innovative furniture manufacturer wanted to increase traffic and conversions, to distinguish themselves from the competition. Our SEO strategy for them resulted in:
growth in first time visitors
growth in organic search traffic
growth in overall web traffic