Magnify the efficiency of your marketing efforts.
Plenty of companies are great at establishing sales leads, but then what?
You may generate plenty of leads, or reach a prospect at the right time and even the right place, but without the right tools to close the deal, you might lose the sale – or worse, lose the sale to a competitor. Marketing automation software combines the various tasks and workflows involved in demand generation, lead management, and sales and marketing alignment.
Implemented effectively, marketing automation allows you to execute, automate, and optimize nearly every step of the nurturing process. With marketing automation, your business can communicate one-on-one with prospects and customers, track and measure your progress, and make data-driven decisions that increase conversions.
Nurture your customers at every stage of the buyer’s journey
Right now, your buyer is out there searching for products and solutions. Marketing automation acts like a magnet for your business, helping you attract future customers and increase the number of qualified leads passed to sales.
Marketing automation can also help your business organize its customer data so your sales team can categorize, segment, target, and track its prospects and, most importantly, convert them into customers. With data about your customers at your fingertips, you can build a personalized, automated lead nurturing campaign tailored towards specific buyer personas to move them down the sales funnel as effectively as possible.
Benefits of Marketing Automation include:
- Increased conversion rates
- Increased qualified leads passed to sales
- Decreased number of leads lost and missed sales opportunities
- Ability to automatically guide leads through the sales funnel
- Shortened sales cycle, reduced contact churn, increased loyalty and lifetime value
Our digital marketing team can:
- Build automated workflows around your goals
- Grow your prospect list
- Target your emails
- Monitor the results
- Optimize them for success
- Provide easy-to-read reports for you
Hubspot Case Study
For a furniture manufacturer, Parqa’s digital marketing team developed buyer personas, created more than ten automated email workflows. The campaign specifically targeted different buyer personas identified as major decision makers, including school administrators, architects and furniture dealers.