Archives for Blog

3 Ways to Succeed with Candidate-Focused Marketing

Recently, Parqa presented and hosted booths at the Naps and TechServe Alliance annual conferences. It was enlightening for me to hear the pain points of two aligned but very different industries, recruiting versus staffing, and the everyday struggles that digital marketing can help to mitigate.   Most people are aware of the historically low national unemployment rates we are currently seeing. Unemployment this low means the qualified candidate pool is only going
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5 Ways To Recruit Millennial Talent Using Instagram

Sometimes, reaching the highest level of millennial talent can be difficult for recruiters. The good news is that social media has made things a little bit easier. Nearly 88% of people aged 18 to 29 indicated using any form of social media, according to Pew Research Center Study conducted in early 2018.  Businesses aren’t using Instagram as
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5 Reasons Your Brand Needs a Social Media Strategy

Social media, once viewed as a passing fad, is now a must-have marketing tool for businesses. It’s no longer a question of whether your business needs social media, but is your company using social media to its fullest potential? The days of setting up social profiles and publishing some random
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The Importance of Building Trust With Your Audience

Trust is the glue that binds us together. It’s the foundation on which human interaction is built. Without trust, we would be stuck relying on ourselves for survival–I don’t know about you, but I wouldn’t be able to survive on my own. For most people, everyday interactions, like texting a
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Inbound Marketing: A Beginner’s Guide For Recruiting Firms

We all know what marketing is – getting your product in front of customers to drive sales. Traditionally, this has been done through radio ads, tv ads, flyers or even a local newspaper. But inbound marketing is a whole new ball game – so what exactly is it?   Inbound in a Nutshell  In today’s market,
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Harnessing the Power of Your PPC Search Terms Report

Have you ever wondered how to scrub your Pay Per Click (PPC) account a little further than your negative keywords? Many people do not know but there is a section inside of Google AdWords called the search terms report that can help you refine your keywords. Related Post: How Your
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5 LinkedIn Best Practices – To Become a Recruiter of Choice

Did you know that 87% of users trust LinkedIn as a source of information? Or that 75% of buyers use social media in their decision-making process?  It’s a fact. In today’s business world, both companies and their employees need to be active on social media. That doesn’t mean you have to be on every social
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5 Benefits to Using AI in the Recruiting Industry

One of the biggest ongoing challenges a recruiter faces is seeking out qualified talent day after day. Luckily, with the rise in technology, attracting top talent just got even easier. How? The answer is artificial intelligence. AI is rapidly becoming more commonly used by recruiting firms, as it makes their job more efficient and less stressful.   So, what
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Indeed Updates 2019: What Recruiting Firms Need to Know

Do You Use Indeed? As a recruiting firm leader, you likely use job boards to attract additional candidates for your searches. For example, Indeed has historically offered three ways to post jobs – job scraping, budget-based job slots, and one-off job sponsorships. Job Scraping – By connecting your recruiting website
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