Archives for Blog

The Proven Process: Digital Marketing Made Simple

At Parqa, we use a simple, three-step “proven process” to help guide our customers to the results they hired us to help them achieve. As a digital marketing company, we hear from potential clients all the time, “I just want more leads for my team.” Like many things in life it’s simple in theory but not quite so straight forward
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3 Ways Marketing Automation Will Help Your Staffing Firm

Marketing is tough. It takes time, energy, and most of all, resources. With only 24 hours in a day, there’s only so much one can do within that time. It’s time to put technology to work and save time, reach new goals, and become more efficient at being in front of
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Bing PPC Ads: The New Frontier for Staffing and Recruiting

As you may have already heard, Microsoft purchased LinkedIn in 2016. Many were wondering what the giant had in the works for the networking platform. After the acquisition, many people speculated that Microsoft planned to expand its pay per click marketing capabilities. With the purchase of LinkedIn, Bing now has a differentiator from Google to separate them from the domination of all
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How to Target Your Buyer Persona

In my last blog, I discussed how to create your buyer persona. If you haven’t checked it out yet, I highly recommend you start there! It walks through the ins and outs of how to select your ideal customer, what types of demographics and information are needed to build a buyer persona and an example
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Why You Should Have a Downloadable eBook on Your Staffing Firm Website

As a leader of a staffing or recruiting firm, if you’re like most of our clients, one of your top priorities is attracting new clients. If you think about the 1-1 (outbound) aspect of bringing in new clients, you don’t assume the people you talk to will become a client after just one touch point, do you? Sure, it could
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How to Create Social Media Consistency for Your Company

Consistency is key in social media marketing. If you’re marketing your brand on social media, it’s important to make sure that your social media profiles and content align with your brand goals. Who you are, what you do and why you’re different should all be highlighted on social media just like it would
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Visual Content Can Boost Your Lead Generation Conversions – But How?

Have you heard the phrase; “A picture is worth a thousand words?” Well, that’s no joke in the digital marketing world. With 65% of the population consisting of visual learners, visual content plays a significant role in reaching and closing leads.  The future of lead generation is visual content, and marketers need to realize the importance of integrating visuals
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Why Our Agency Loves Partnering with Internal Marketers

Does this situation sound familiar? The owner of your company comes to you and says he is talking to a digital marketing agency. As an internal marketer, your gut reaction is probably one of the following:   Oh no! They’re probably going to fire me!   Aren’t I doing my job well enough?  Why would they need a digital
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