Case Study

Versique – Finance & Accounting

Midwest Executive Recruiting Firm Launches Salary Guides to Provide Thought Leadership Touch Points to Potential, Current, and Past Clients

Lead Generation, Online Visibility

THE CHALLENGE

As one of the largest recruiting firms in the Midwest, specializing in both consulting and permanent placement, Versique wanted to create a full-coverage guerilla marketing strategy for their Finance and Accounting recruiting team to help them become the industry leader and go-to recruiting firm regarding salary and job opportunities in the Finance and Accounting sectors.

THE STRATEGY

  • Create a strong content-driven salary guide with up to date compensation and hiring trends
  • Design and develop a landing page to convince clients and candidates to download the salary guide
  • Design a LinkedIn ad campaign to reach the Finance and Accounting team’s target audience
  • Write and develop a thank you message to provide visitors who download the guide more information about Versique’s Finance and Accounting search team.
  • Create a nurturing campaign targeting visitors who download the guide aimed at keeping Versique top of mind.

THE RESULTS

171

Salary Guide Downloads

15

Client Conversations

38%

Conversion Rate

455

Landing Page Views

Versique_Finance & Accounting Salary Guide Photo-min
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Testimonials

“I never knew the internet could produce so many leads. Now I am a believer.”

MANAGING DIRECTOR, FINANCE & ACCOUNTING

Versique

2019-06-11T18:29:08+00:00

MANAGING DIRECTOR, FINANCE & ACCOUNTING

Versique

“I never knew the internet could produce so many leads. Now I am a believer.”
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