Case Study

Versique – Demand Generation

Midwest Executive Recruiting Firm Launches Salary Guides to Attract New Candidates to Their Nationwide Recruiting Practice Area

Lead Generation, Online Visibility

THE CHALLENGE

Working to expand their nationwide presence within the Marketing Automation/Demand Generation space and compete with other recruiting firms headquartered closer to their target market Versique partnered with Parqa. The project consisted of developing and implementing a strategy to help Versique attract new Demand Gen/Marketing Automation candidates to their website while also providing candidates with a gated resource they could download after providing Versique with their contact information.

THE STRATEGY

  • Targeted email marketing campaign to existing contacts and those gained throug fom submissions
  • Targeted social media campaign including organic posting and advertising on LinkedIn
  • Custom CTAs for use on the clients website and email signature
  • Personalized InMail templates for reaching out to clients

THE RESULTS

6

Placements From New Candidates

1

Placement From New Client

$140,000

Revenue Generated

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Testimonials


"Parqa is at the cutting edge of shaping an industry that was always based on cold-calling. There is a better way and Parqa has shown that to me.”

COO & CO-FOUNDER

Executive Search & Consulting Firm

2019-06-17T18:20:43+00:00

COO & CO-FOUNDER

Executive Search & Consulting Firm

"Parqa is at the cutting edge of shaping an industry that was always based on cold-calling. There is a better way and Parqa has shown that to me.”
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