Versique – Demand Generation

THE CHALLENGE

Working to expand their nationwide presence within the Marketing Automation/Demand Generation space and compete with other recruiting firms headquartered closer to their target market Versique partnered with Parqa. The project consisted of developing and implementing a strategy to help Versique attract new Demand Gen/Marketing Automation candidates to their website while also providing candidates with a gated resource they could download after providing Versique with their contact information.

THE STRATEGY

Targeted email marketing campaign to existing contacts and those gained through form submissions
Targeted social media campaign including organic posting and advertising on LinkedIn
Custom CTAs for use on the clients website and email signature
Personalized InMail templates for reaching out to clients

LinkedIn Advertising
(PPC)

THE RESULTS

Placements From New Candidates

Placement From New Client

$140,000

Revenue Generated

Testimonials

"Parqa is at the cutting edge of shaping an industry that was always based on cold-calling. There is a better way and Parqa has shown that to me.”

COO & CO-FOUNDER

Executive Search & Consulting Firm

2019-06-17T18:20:43+00:00

COO & CO-FOUNDER

Executive Search & Consulting Firm

"Parqa is at the cutting edge of shaping an industry that was always based on cold-calling. There is a better way and Parqa has shown that to me.”

https://parqamarketing.com/testimonials/3419/

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Case Study