Case Study

Staffing Company

Light Industrial Staffing Company incorporates Google Paid Ads to Help Attract Candidates and Clients

Lead Generation, Online Visibility

THE CHALLENGE

Parqa partnered with a light industrial staffing client to supplement their existing search engine optimization efforts with Pay Per Click (PPC) lead generation. Parqa was tasked with overseeing and managing the PPC lead generation program specifically through Google’s paid search ranking. The client charged Parqa with increasing the number of candidate application form submissions, client/talent request submissions, and phone calls.

THE STRATEGY

  • Targeted ads focusing on clients looking to fill a staffing need in the light industrial spaces.
  • In-depth research on keywords clients would be utilizing to search for light industrial staffing and on-demand staffing.
  • Campaign optimized to best perform to relevant locations, radius targeting, ad scheduling, and language targeting.

THE RESULTS

315%

Increase In Overall Goal Completions

100%

Increase In Client Work Form Completions

116%

Increase In Phone Calls

light industrial staffing
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