THE CHALLENGE
Parqa partnered with a light industrial staffing client to supplement their existing search engine optimization efforts with Pay Per Click (PPC) lead generation. Parqa was tasked with overseeing and managing the PPC lead generation program specifically through Google’s paid search ranking. The client charged Parqa with increasing the number of candidate application form submissions, client/talent request submissions, and phone calls.
THE STRATEGY
- Targeted ads focusing on clients looking to fill a staffing need in the light industrial spaces.
- In-depth research on keywords clients would be utilizing to search for light industrial staffing and on-demand staffing.
- Campaign optimized to best perform to relevant locations, radius targeting, ad scheduling, and language targeting.
Search Engine Optimization (SEO)
THE RESULTS
315%
Increase In Overall Goal Completions
100%
Increase In Client Work Form Completions
116%
Increase In Phone Calls
Testimonials
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ONLINE VISIBILITY?
Our team is equipped to design the right solution for you to augment your existing digital efforts or build a new program. Contact us today to learn how we can partner to grow your online visibility to clients and candidates.