Case Study

Snipers Edge Hockey

Leader in Hockey Training Aids Optimizes Website, Content & PPC Campaigns to Drive Revenue & Increase Traffic

Lead Generation, Online Visibility

THE CHALLENGE

Revenue & sales had been stagnant/ decreasing over the course of the 4 previous years and Sniper’s Edge Hockey wanted to turn that trend around. With their initial plan for a complete website redesign, Parqa steered Sniper’s Edge towards utilizing tools already in-place to optimize their existing website to help them grow their business through traffic, revenue and transactions.

THE STRATEGY

  • Utilize keyword research to optimize the Sniper’s Edge website/ product content to better attract their target audience, enhance search-ability and improve organic search result rankings.
  • Develop & organize an upsell strategy to encourage visitors to purchase other products related to the items in their cart.
  • Revamp and restructure the Google Ads & Bing PPC accounts with more relevant keywords & more enticing ads (related to the season or current promotions), to improve the quality of visitors coming to their site as well as increase conversions and sales.
  • Implement a cart-abandonment email marketing strategy to encourage visitors to revisit their website and complete their purchase.
  • Develop & implement an email marketing strategy to encourage customers to submit a site/ product review and grow their number of reviews so star ratings would be eligible to show on their organic and paid listings.

THE RESULTS

220%

Increase In Revenue
(over a 3 year period)

358%

Increase In Organic Traffic
(over 17 months)

227%

Increase In Transactions/Sales
(inside a 3 month period)

108%

Increase In E-commerce
Conversion Rate

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Testimonials

"It was difficult to sort through the many companies claiming their expertise in SEO/PPC and social media marketing would bring results for my business. After trying to partner with several, it was clear that having technical expertise without the understanding of how it needs to drive business results was not the solution. Parqa understands this and they are a true partner, committed to the success of my business and understanding the critical need to achieve sales and profit goals so that necessary ROI is met."

OWNER

Snipers Edge Hockey

2019-07-26T16:21:12+00:00

OWNER

Snipers Edge Hockey

"It was difficult to sort through the many companies claiming their expertise in SEO/PPC and social media marketing would bring results for my business. After trying to partner with several, it was clear that having technical expertise without the understanding of how it needs to drive business results was not the solution. Parqa understands this and they are a true partner, committed to the success of my business and understanding the critical need to achieve sales and profit goals so that necessary ROI is met."
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NEED HELP WITH YOUR

ONLINE VISIBILITY

At Parqa, we do the work that needs to get to done, and we don’t invent the work that doesn’t. Our team dissects your website, repairs its issues, and reinforces what it does well. Reach out to us to today to see how we can set you up for continued success.