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Real Stories

Smith & Wilkinson

THE CHALLENGE

Smith & Wilkinson had a website with no depth or movement that needed a more modern and artistic twist. They wanted their target audience to view them as ‘not another recruiting site’ and have a site that stood out.

THE STRATEGY

    • Write and optimize the content on their website to portray a strong voice that speaks directly to their target audience, while utilizing keyword research to better set their website up for SEO success

    • Develop a customized job board plugin for their website that integrates with their CRM/ ATS

    • Design their website with a more modern feel/color scheme that matches their new marketing materials and provides a better user experience

    • Incorporate stronger tag lines and callouts on the site, to more effectively encourage visitors to complete an action on their site (convert)

BEFORE AND AFTER

Before

After

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