Case Study

Smith & Wilkinson

Executive recruiting firm stands out with redesigned website featuring modern style and bold branding

Brand Credibility, Online Visibility

THE CHALLENGE

Smith & Wilkinson had a website with no depth or movement that needed a more modern and artistic twist. They wanted their target audience to view them as ‘not another recruiting site’ and have a site that stood out.

THE STRATEGY

  • Write and optimize the content on their website to portray a strong voice that speaks directly to their target audience, while utilizing keyword research to better set their website up for SEO success
  • Develop a customized job board plugin for their website that integrates with their CRM/ ATS
  • Design their website with a more modern feel/color scheme that matches their new marketing materials and provides a better user experience
  • Incorporate stronger tag lines and callouts on the site, to more effectively encourage visitors to complete an action on their site (convert)

BEFORE AND AFTER

NEED HELP WITH YOUR

BRAND CREDIBILITY

We love the challenge of rebuilding a website to serve as your best salesperson. If your site is underperforming on your traffic expectations, or not representing itself properly as an extension of your business, we can help. Get in touch with us today to see how we’d apply our tried and tested digital marketing efforts to grow your online brand.