THE CHALLENGE
As a new staffing company, RHM had aggressive hiring goals to grow their staffing business in a highly competitive labor market. They had already built a strong culture with great benefits, but they were having trouble gaining the interest of millennial professionals.
THE STRATEGY
- Develop paid social strategy designed to attract and engage millennial professionals using existing culture and benefits messages
- Create inspirational visuals that messaged compensation, team culture, and a variety of other factors that caused users to stop, click on the ad, and learn more about RHM and how they might be a fit for open positions
- Manage RHM’s organic social media presence across LinkedIn, Facebook, Twitter, and Instagram to ensure consistent brand recognition and credibility
THE RESULTS
462
Candidate Leads
569,008
Impressions
4,234
Website Visitors
$19.48
Average Cost-Per-Lead
Testimonials
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