Case Study

RHM Staffing Solutions

Branded social media campaign highlights culture with engaging content to attract over 450 candidate leads

Lead Generation, Online Visibility

THE CHALLENGE

As a new staffing company, RHM had aggressive hiring goals to grow their staffing business in a highly competitive labor market. They had already built a strong culture with great benefits, but they were having trouble gaining the interest of millennial professionals.

THE STRATEGY

  • Develop paid social strategy designed to attract and engage millennial professionals using existing culture and benefits messages
  • Create inspirational visuals that messaged compensation, team culture, and a variety of other factors that caused users to stop, click on the ad, and learn more about RHM and how they might be a fit for open positions
  • Manage RHM’s organic social media presence across LinkedIn, Facebook, Twitter, and Instagram to ensure consistent brand recognition and credibility

THE RESULTS

462

Candidate Leads

569,008

Impressions

4,234

Website Visitors

$19.48

Average Cost-Per-Lead

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Testimonials

"Since working with the Parqa team, they’ve completely exceeded all expectations & have taken our social media presence to the next level! With their refreshing approach and passionate service, any company would be lucky to work with them!"

RHM Staffing Solutions

2019-10-22T19:52:58+00:00

RHM Staffing Solutions

"Since working with the Parqa team, they’ve completely exceeded all expectations & have taken our social media presence to the next level! With their refreshing approach and passionate service, any company would be lucky to work with them!"
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