Case Study

Quest Groups

Executive Recruitment Firm Focused on Startups Engages With Parqa For a New Website & Color Scheme That More Accurately Reflects Their Target Audience

Brand Credibility

THE CHALLENGE

Quest Groups sought to partner with Parqa Marketing for help in redesigning their website to better reflect their brand. Their old site was built in old clunky iframes, with a unappealing color scheme that didn’t match their new marketing materials, and content that didn’t reflect or speak to their target audience.

As a result Parqa started from scratch with their website & color scheme.

THE STRATEGY

  • Write & optimize content on their website to portray a strong voice that speaks to their target audience, while utilizing keyword research to better set their website up for SEO success.
  • Incorporate stronger tag lines and call outs on the site, to more effectively encourage visitors to complete an action on their site (convert).
  • Develop a customize job board plugin for their website that is fully integrated with their CRM/ ATS.
  • Design their website with a more modern feel/color scheme that matches their new marketing materials and provides a better UX.

BEFORE AND AFTER

NEED HELP WITH YOUR

ONLINE VISIBILITY

We love the challenge of rebuilding a website to serve as your best salesperson. If your site is underperforming on your traffic expectations, or not representing itself properly as an extension of your business, we can help. Get in touch with us today to see how we’d apply our tried and tested digital marketing efforts to grow your online visibility.