National Recruiting Firm

THE CHALLENGE

Prior to partnering with Parqa, our client had occasionally been active on social media but lacked consistency and a true social strategy to measure their efforts. They wanted to build a social media presence to increase brand awareness, increase followers and stand out in a crowded market. The goal was to develop and build a social presence that reflected their industry expertise, extended their brand within the market, and attracted more talent to their recruiters.

THE STRATEGY

Devise and implement a social media management strategy & consistent posting plan that aligns with their overall marketing goals.
Create highly relevant content around their areas of expertise to publish on their blog and consistently push out to social networks that are most used by their target audience.
Utilize their already active LinkedIn audience while also bringing new creative ideas into the mix to grab the attention/ interest of new relevant audiences.
Create & design custom images for blog posts and social ads that depict the theme of the post and entice visitors to click through to their website.
Consistently post to their social media accounts utilizing a healthy mix of curated content, original (owned) content, promotional/ sales content, and internal culture content.

Search Engine
Optimization
(SEO)

Social
Management

Pay Per Click
(PPC)

Content
Marketing

THE RESULTS

4,800+

New LinkedIn Followers (Over 6 Months)

147%

Engagement Increase On LinkedIn Posts

545%

Increase In Website Traffic From Social

Testimonials

"Working with you has been amazing. I feel like I personally learn a lot from you, as digital communications is my area of concentration. You are always professional and prompt and forthcoming. I enjoy the fact that you don’t blindly follow the suggestions I give, and you put an effort of researching the market before every conversation. What I love the most is during every interaction you always have something new and want to try a different approach."

Director of Marketing

National Recruiting Firm

2019-08-07T15:15:07+00:00

Director of Marketing

National Recruiting Firm

https://parqamarketing.com/testimonials/dom-national-recruiting-firm/

NEED HELP WITH YOUR

SOCIAL MEDIA STRATEGY

Our team cultivates an active social media strategy for your firm that exists to drive clients and candidates your way. Reach out today to learn how we can set you up with social media success that lasts.

Case Study