Case Study

National Recruiting Firm

National Recruiting Firm Builds a Social Presence to Reflect Their Industry Expertise & Extend Their Brand Within the Market

Brand Credibility

THE CHALLENGE

Prior to partnering with Parqa, our client had occasionally been active on social media but lacked consistency and a true social strategy to measure their efforts. They wanted to build a social media presence to increase brand awareness, increase followers and stand out in a crowded market. The goal was to develop and build a social presence that reflected their industry expertise, extended their brand within the market, and attracted more talent to their recruiters.

THE STRATEGY

  • Devise and implement a social media management strategy & consistent posting plan that aligns with their overall marketing goals.
  • Create highly relevant content around their areas of expertise to publish on their blog and consistently push out to social networks that are most used by their target audience.
  • Utilize their already active LinkedIn audience while also bringing new creative ideas into the mix to grab the attention/ interest of new relevant audiences.
  • Create & design custom images for blog posts and social ads that depict the theme of the post and entice visitors to click through to their website.
  • Consistently post to their social media accounts utilizing a healthy mix of curated content, original (owned) content, promotional/ sales content, and internal culture content.

THE RESULTS

4,800+

New LinkedIn Followers (Over 6 Months)

147%

Engagement Increase On LinkedIn Posts

545%

Increase In Website Traffic From Social

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Testimonials

"Working with you has been amazing. I feel like I personally learn a lot from you, as digital communications is my area of concentration. You are always professional and prompt and forthcoming. I enjoy the fact that you don’t blindly follow the suggestions I give, and you put an effort of researching the market before every conversation. What I love the most is during every interaction you always have something new and want to try a different approach."

Director of Marketing

National Recruiting Firm

2019-08-07T15:15:07+00:00

Director of Marketing

National Recruiting Firm

"Working with you has been amazing. I feel like I personally learn a lot from you, as digital communications is my area of concentration. You are always professional and prompt and forthcoming. I enjoy the fact that you don’t blindly follow the suggestions I give, and you put an effort of researching the market before every conversation. What I love the most is during every interaction you always have something new and want to try a different approach."
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SOCIAL MEDIA STRATEGY

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