Case Study

Ingenium Talent

Redesigned website increases traffic with updated content, powerful SEO, and improved user experience

Lead Generation, Online Visibility

THE CHALLENGE

When we partnered with this client, their goal was to increase their online traffic, leads, and the time users spent on their site. This goal was particularly challenging, as we had to optimize and redesign the client’s website while staying within the framework of their existing WordPress theme.

THE STRATEGY

  • Conduct in-depth keyword research on the client’s recruiting practice areas to help them boost both their organic rankings and generate leads from their website
  • Create and design practice-area page templates for each section of the site to improve user experience and conversion rates, increase leads, and better utilize their website to sell their services to potential clients
  • Produce content for new pages and optimize existing content across the client’s entire website to help increase organic rankings and grow organic traffic to the site
  • Diagnose and fix technical site issues inhibiting website traffic and lead generation
  • Implement contact forms and conversion-tracking code to enable us to track various types of visitor interactions occurring on their website (i.e. various actions visitors are taking)

BEFORE AND AFTER

NEED HELP WITH YOUR

ONLINE VISIBILITY

We love the challenge of rebuilding a website to serve as your best salesperson. If your site is underperforming on your traffic expectations, or not representing itself properly as an extension of your business, we can help. Get in touch with us today to see how we’d apply our tried and tested digital marketing efforts to grow your online visibility.