Case Study

Healthcare Recruiters Int’l

International Healthcare Recruiting Firm Launches Google Paid Ads & Custom Content Strategy to Increase Website Traffic & Build Brand Presence

Brand Credibility, Lead Generation, Online Visibility

THE CHALLENGE

Parqa partnered with Healthcare Recruiters International (an international Executive Recruitment firm focused within the Healthcare industry), to help them build their brand presence, increase traffic to their website, and improve their website’s ability to attract new clients online.

Based on competitive analysis & technical website audit, Parqa determined the best course of action was to develop and launch Google Paid Ads, while also re-designing & creating new pages to help improve UX and SEO.

THE STRATEGY

  • In-depth research on keywords clients would be utilizing to search for healthcare & healthcare related recruiting, to improve both their organic rankings and Google ads performance.
  • Target ads focusing on clients/employers looking to fill a manager or above position in the healthcare/ life sciences industries.
  • Bi-weekly blogging around hot topics related to the recruiting industry or the healthcare industry to help establish their brand as a thought leader (from both a client and candidate perspective).
  • Create practice area pages on their website to improve UX and better showcase their experience and diverse focus within the healthcare industry.

THE RESULTS

10:1

Return On Investment – From Google Ads

775%

Increase In Qualified Client Leads

44%

Increase In Organic Website Traffic

67%

Increase In Executive Level Searches Received

desktop with website
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Testimonials

"After partnering with Parqa, I experienced a 775% increase in client leads/resumes YOY. I am very impressed with their ability to drive client leads."

CEO

National Healthcare Recruiting Company

2019-04-09T18:46:27+00:00

CEO

National Healthcare Recruiting Company

"After partnering with Parqa, I experienced a 775% increase in client leads/resumes YOY. I am very impressed with their ability to drive client leads."
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ONLINE VISIBILITY

If your website isn’t performing to your standards, partner with Parqa. Our team has the tools and experience to drastically increase your online visibility, funneling new traffic and clients your way. Get in touch with us today and we’ll let you know how we do it.