Case Study

Global Recruiting Firm

Global Staffing Firm With 40+ Locations Utilizes Website Audit & Content Marketing Strategy to Build Online Visibility and Generate More Client Business

Brand Credibility, Lead Generation, Online Visibility

THE CHALLENGE

A global leader in the staffing industry was struggling with a website that seemed nearly invisible to search engines, significantly impacting their business potential. Parqa was hired to diagnose what was structurally wrong with the site, and provide a solution that would establish it as a dominant force on the web.

THE STRATEGY

  • After deep diving into the tech audit Parqa found that this company had utilized a robots.txt file wrong, which in turn was blocking the site from google crawlers and not allowing the client to show in the organic search results.
  • Parqa created and implemented the missing XML sitemap.
  • Developed and launched an on-going thought leadership content strategy to help improve keyword rankings.
  • Conducted a website audit (content & technical audit) to determine areas for improvement of the current site.
  • Optimized existing pages and content to improve SEO and provide visitors with a better UX.

THE RESULTS

374.8%

Increase In Organic Traffic
(in the first 3 months)

#1

Position For High Traffic Keywords On Multiple Thought Leadership Posts

13.33%

Increase In Opt-In Form Conversions
(in the first 30 days)

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NEED HELP WITH YOUR

ONLINE VISIBILITY

No matter what problems are behind your website’s lackluster performance, our team at Parqa can identify and remedy them for you, giving you the chance to compete at the highest level on search engines. Get in touch with us today to learn how we will design the right solution for you and grow your online visibility.