Case Study

Cargill – Nutrena

Industry Leader in Animal Nutrition Research & High-Quality Animal Feeds Utilizes a 1-Month Paid Advertising Sprint Campaign Increase Awareness & Visibility of Their New Feed

Lead Generation

THE CHALLENGE

When Cargill’s poultry feed brand Nurtrena launched a new line of feed, they hired Parqa to increase its awareness and visibility in the marketplace, and establish credibility as a leading provider of USDA certified poultry, all while differentiating itself from competitors.

THE STRATEGY

  • Leverage keyword research and geo-targeting within Google Ads and Facebook Ads, to target the specific locations where the new poultry feed was being launched.
  • Design & develop visually stimulating and compelling ads/ ad copy to entice individuals within their target market to visit their website to learn more about the new product.
  • Organize ad targeting & keyword types to utilize all their budget within the 1-month timeline.

THE RESULTS
THE STATS BELOW ARE OVER THE COURSE OF THE 1 MONTH SPRINT CAMPAIGN

285,652

Brand Impressions

22.7%

E-commerce Conversion Rate

3,626

Website Visits

501

New Facebook Likes

Nutrena website and facebook page on screen
NEED HELP WITH YOUR

ONLINE VISIBILITY

We’re here to get your presence known. At Parqa, our team goes to work behind the scenes, providing the power for your company’s online visibility efforts. Reach out to us today to learn how we’d do it for you.