BVOH – Building an Effective Finance & Accounting Pipeline

THE CHALLENGE

Due to high demand in the Bay Area, BVOH needed to increase the volume of high-quality candidate and client leads in their sales pipeline. They wanted the solution to be an educational resource that capitalized on the ultra-competitive hiring environment of the Bay Area.

THE STRATEGY

Created a salary guide for Finance & Accounting professionals in the Bay Area featuring modern design and robust data on roles, functions, and compensation levels
Leveraged paid and organic social media marketing to distribute the salary guide and hyper-target BVOH’s ideal client and candidate audiences/personas through LinkedIn

THE RESULTS

Days of Running Ads

140

Leads

$9.15

Cost Per Lead

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Case Study