Case Study

BVOH – Building an Effective Finance & Accounting Pipeline

BVOH sees increase in high-quality client and candidate leads in their pipeline after creation and distribution of precision targeted salary guide

Lead Generation

THE CHALLENGE

Due to high demand in the Bay Area, BVOH needed to increase the volume of high-quality candidate and client leads in their sales pipeline. They wanted the solution to be an educational resource that capitalized on the ultra-competitive hiring environment of the Bay Area.

THE STRATEGY

  • Created a salary guide for Finance & Accounting professionals in the Bay Area featuring modern design and robust data on roles, functions, and compensation levels
  • Leveraged paid and organic social media marketing to distribute the salary guide and hyper-target BVOH’s ideal client and candidate audiences/personas through LinkedIn

THE RESULTS

30

Days of Running Ads

140

Leads

$9.15

Cost Per Lead

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