Candidate Marketing
90%
The staffing industry spends roughly $60B every year aimed at candidate lead generation and top-of-funnel activity. It’s estimated that nearly $24 billion of that is lost due to inefficiency. We’re here to tell you there is a better, more profitable way.
Relying on job boards, manual sourcing, and churn-and-burn lead generation alone is no longer the most effective approach. By leveraging value-based communication strategies, the right data, and relevant technology, you can build a recurring revenue stream within your candidate database while significantly increasing recruiter efficiency.
Attract
ENGAGE
ONBOARD
NURTURE
Depending on your firm’s needs, we can offer the following candidate marketing services to surface more qualified candidates to your recruiting team and dramatically increase revenue-per-recruiter-seat.
Strategy:
Business measurement strategy
Candidate journey strategy
Candidate touchpoint strategy
Candidate experience tech stack strategy
Digital marketing strategy
Execution:
Business impact measurement
Data infrastructure design
Data process adoption support
Content generation
Journey campaign implementation
Journey campaign implementation
Web design
Custom job boards
Paid and programmatic advertising
Social media
SEO/SEM
Relying on job boards, manual sourcing, and churn-and-burn lead generation alone is no longer the most effective approach. By leveraging value-based communication strategies, the right data, and relevant technology, you can build a recurring revenue stream within your candidate database while significantly increasing recruiter efficiency.
Attract
ENGAGE
ONBOARD
NURTURE
Depending on your firm’s needs, we can offer the following candidate marketing services to surface more qualified candidates to your recruiting team and dramatically increase revenue-per-recruiter-seat.
Strategy:
Business measurement strategy
Candidate journey strategy
Candidate touchpoint strategy
Candidate experience tech stack strategy
Digital marketing strategy
Execution:
Business impact measurement
Data infrastructure design
Data process adoption support
Content generation
Journey campaign implementation
Recruiter automation configuration
Web design
Custom job boards
Paid and programmatic advertising
Social media
SEO/SEM
Start cultivating your candidate community.
Expand your recruiting team’s efficiency.
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PARQA
6465 Wayzata Blvd, Suite 800,
Minneapolis, MN 55426
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