Why Design is Important When Promoting your Business

September 11, 2019
By Parqa Marketing

As we’ve mentioned before, in previous blogs, visual content can boost your lead generation conversion rates tremendously. Now more than ever design plays a huge role in promoting your brand.

You’re probably wondering what’s considered “good design” when promoting your business. Good design is functional, communicative, and appealing to the consumer.

No matter the digital platform your brand appears on; your design should stay consistent.


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Drive More NEW Leads

Design and visual drive engagement, which drive more new customers. Nearly 46% of people say that website design is the number one criterion for discerning the credibility of your brand (HubSpot). Think of design as a first impression during an introductory meeting.

Whether on social media or your website, brand design should grab the attention, especially I to new consumers who haven’t been associated with your company before. Essentially, design could be the determining factor of what drives conversion. So, don’t take it lightly.

Makes Your Brand More Memorable

Think of the most successful brands like Target, McDonald’s, and Apple. What do they all have in common? A well-thought-out design driven by creative vision. You can easily identify their logo, colors, fonts, etc. at a moment’s notice, even when you can’t see the whole logo. Keeping your brand design simple but bold can be very effective.

Design makes your brand more memorable than text does. Specific visuals can help represent your company in a meaningful way that emphasizes your core values.


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Gives A Competitive Edge

Design is a powerful tool that can give you the competitive edge needed to differentiate yourself from your biggest competitors. Think about a time when you chose a product or service over another simply because its packaging or branding looked better.

Aligning your company brand with your design and creative strategy can help your business gain a competitive advantage and increase engagement. You risk turning people away from converting if the design isn’t well thought out.

As you can see, design plays a significant role in generating the success of a business.

Contact Parqa today to kick-start your branding efforts and align your creative vision with your business initiatives.

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TOPICS: Brand Credibility, Online Visibility

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