Visual Content Can Boost Your Lead Generation Conversions – But How?

May 1, 2019
By Parqa Marketing

Have you heard the phrase; “A picture is worth a thousand words?” Well, that’s no joke in the digital marketing world. With 65% of the population consisting of visual learners, visual content plays a significant role in reaching and closing leads. 

The future of lead generation is visual content, and marketers need to realize the importance of integrating visuals into their content marketing strategy.  

Read further to learn more about the three components to help boost your lead generation conversions using visual content 


Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢


Attract Potential Prospects to Your Business  

Visual content can help potential clients find your business. An effective way to accomplish this is to utilize your social media. Whether you use LinkedIn, Facebook, Twitter, Instagram, or even Snap Chat, inserting visual pieces of content will drive more people to your site. 80% of marketers implement visual assets into their social media marketing strategy.  

Infographics are another great way to both grab your audience’s attention and inform them about your company. These visuals spark curiosity and increase the desire to read your content. Remember to keep things as simple as possible, because people shouldn’t have to think too hard when reading your infographic.  

Charts, GIFS, Images… or anything relevant to your business can help expose your brand to potential prospects 

Generate Long-Term Leads 

To generate solid leads, you must be continuously educating and explaining specific information catered to your target audience. You want to become a thought leader in your industry. Doing so, will build more trust between you and your leads, ultimately converting them into customers.  

To accomplish this, use visual content like eBooks, webinars, blog images, white papers, social visuals, and videos. The best way to get people to convert is through content, specifically visual content. To attract leads and get them to convert, incorporate incentives into your visuals.  


Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢


Close the Deal 

Visuals used to close a sales deal should be informative and help solve a problemYou want to establish yourself as a thought leader who is consistently adding value to your customers. To continue to nurture your customers, from a visual perspective, you must inform them of next steps. To do this, consider using videos or images to provide value and solutions. 

Marketers need to acknowledge the fact that humans are visual creatures whose brains are designed to process visuals, not text. Targeting the right people, with the proper visual content can generate more conversions for your business.  

 

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TOPICS: Lead Generation

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