Users are Impatient; Slow Sites Scare Leads Away

October 21, 2019
By Tucker Combs

When we partner with staffing and recruiting firms to design, develop, and deploy websites, a question that we are commonly asked is “what’s the most important element of building a website?” Is it the content, the technical SEO, a sleek design, or a strong site architecture? While it may sound like a cop-out, the answer is they’re all equally important. 

We recently hosted a webinar that educates staffing and recruiting firm owners on the process of diagnosing when they need to invest in updating their website. In this blog, we’ll highlight a portion of the process by discussing the importance that website performance has on lead generation.

What is Website Performance?

To put it simply, website performance is measured by the speed in which your website loads. Pages, images, videos, other file formats, each element of your website has to load upon each visit. 

There are a variety of factors that dictate how fast or slow a website loads. Some of the primary culprits to a slow website include:

  • Server infrastructure
  • Bulky back-end coding
  • Oversized image and media files
  • Faulty scripts
  • Excessive HTTP requests
  • Caching
  • Poor hosting provider

How to Fix Your Slow Site?

Are you tainting the user experience of your website visitors with a slow website performance? There’s some good news, you can improve your website performance by optimizing your site

There are a vast number of SEO tactics that we deploy when working on improving the site speed of our client’s websites. By conducting an in-depth technical audit of your site, we’re able to identify the precise causes for your slow site and recommend precise SEO strategies to speed up the performance.

Get in touch with our team of SEO experts today to learn more about how we diagnose performance problems. 

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TOPICS: Lead Generation

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At Parqa Marketing, we specialize in increasing the online visibility, building brand credibility, and driving lead generation for staffing and recruiting firms. Connect with us today to learn how we can help your firm.

Tucker Combs

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