Many recruiters may recall the days before LinkedIn as one might imagine the days before electricity. It’s astounding to think of the ways LinkedIn has transformed staffing and recruiting from the days of posting job openings in the newspaper.
LinkedIn continues to evolve, and 2021 is looking like another banner year for the platform. With LinkedIn’s new and improved key features, staffing and recruiting firms have more options than ever to:
- Find and connect with the best talent
- Take their company branding to the next level
- Publish compelling content in new, engaging ways
- Engage in a deeper, more meaningful way with clients and candidates
New view & expanded capabilities of LinkedIn Company Pages
The new view and capabilities of LinkedIn’s Company Pages feature just got a big redesign to help more companies humanize their brand and engage with their network like never before. Here are a couple new features we’re excited about:
- Sharing content with your community easily and more often by posting as a page or member of a page
- Quickly view engagement metrics for individual and company updates
- A dedicated page for members to view company updates
- Real-time engagement with your community via LinkedIn Live Streaming
- Grow your community from your network with Invite to Follow feature
- Improved content recommendations
- New lead gathering options
- View Page Followers feature
With these latest updates to LinkedIn’s Company Pages, businesses are now able to take a more integrated, targeted approach to branding, leveraging the profiles and networks of their employees to help spread their messaging.
Get face-to-face with video chat in messages
For users who want a more engaging chat experience, LinkedIn created video chatting in LinkedIn Messenger. Adding video capabilities in Messenger is a great way to take a brief discussion to the next level.
Video capabilities in chat are especially useful in a time when people are less likely to meet in person, helping to create an even more authentic experience between users or groups sharing career advice, discussing job opportunities, or catching up in virtual group meetings happy hours.
LinkedIn takes a note from Instagram with Stories
Companies and their users are now able to more easily share images and short videos with a loose, shoot-from-the-hip feel with the new LinkedIn Stories feature. LinkedIn Stories is similar to other platform’s stories with:
- Full-screen view on content
- Stories only available for one day
- Another, even more genuine way to publish content
- Allowing members to engage with each other via private messaging
With stories, users can even guide readers to a URL or landing page, by adding a “swipe up,” action to their story. Just one more way LinkedIn is further our ability to maximize conversions and audience engagement. (This feature is limited to LinkedIn Pages or users with at least 5,000 connections who’ve set the “Follow” button as their profile’s primary action.)
On an anecdotal note: many of us at Parqa only use Instagram for their stories feature. If LinkedIn’s stories becomes as widely used as Instagram’s, the possibilities here are very promising. Especially with LinkedIn’s push to focus on content, their algorithm will likely favor those early adopters of LinkedIn stories.
Your profile’s new “featured” section
LinkedIn’s new featured section (you can find it between the “About” and “Experience” sections) is designed to allow users to display their expertise front and center on their profile. Since the arrival of the new featured section, we’ve seen several users find creative ways to fill this section with their best work.
Some other ideas to make the most out of your new featured section:
- Use it to feature posts and articles you’ve written and published on LinkedIn
- Post links to external websites like a portfolio, blog or other websites that provide useful information about you and your work
- Use the featured section to create a cutting-edge feel to your profile by changing content frequently
Build your brand and drive demand with LinkedIn Events
More than ever, businesses are looking for a way to safely meet and connect with people. LinkedIn events provide a trusted space for hosting public and private events. Similar to virtual events on Facebook, hosts and attendees are able to invite other users, see who else is attending, and chat with participants in the event feed.
Which event is right for you? We’ve found this handy guide helpful for creating and hosting a variety of events depending on your needs:
- Boosted public events without registration for maximum outreach and brand awareness
- Public events with registration to amplify your ability to collect leads
- Private events for building community with a targeted audience
Events with LinkedIn make a lot of sense, especially when you consider how LinkedIn has found a wealth of activity in groups like workplaces, recruiter or alumni organizations. Whether you want to find creative new ways to build leads, get your brand top of mind, or just engage with an audience, you’ll find a lot of extra value hosting and participating in LinkedIn Events.
Stay connected with coworkers with Teammates
It’s only natural the people we spend the most time with at work become some of our closest friends. Here are some interesting statistics that demonstrate the power of building relationships at work:
- 63% of people have relationships with coworkers outside work
- 60% of LinkedIn members are more likely to like, comment, share, or message coworkers vs. their other connections
- 95% of people agree it’s good to have friends at work
LinkedIn Teammates allows users to further manage and interact with their professional network. In Teammates, users can tag coworkers, managers as well as direct reports as part of their immediate network and current team. Depending on a users privacy settings, LinkedIn will alert users to the activity and important milestones of team members, such as posts, shares, comments and birthdays and work anniversaries.
For companies who are looking to build a strong sense of community and culture at the workplace, LinkedIn Teams is a great way to bring coworkers together.
Try new things and remember: failure is not fatal
It’s natural we’d be a little hesitant to post our first LinkedIn story. And what if we mess up starting a video call with a potential new employee? Trying new things can be daunting and time consuming. But LinkedIn does a great job with making intuitive changes that are fun and easy to pick up like a pro (even for your first try).
Most importantly when you try new things – your audience will notice. Especially on LinkedIn, audiences react to users and companies who go out on a limb with them. And with these new features, businesses and individuals have never had so many options to live into a genuine online presence with authenticity and the human touch. Remember, nothing ventured, nothing gained – and it certainly beats posting openings in the local classifieds.