Staffing & Recruiting Behind the Scenes: The Value of Professional Development for Leaders in Staffing and Recruiting

July 6, 2021
By Kelli Schutrop

Why is having a leadership development strategy so critical for staffing and recruiting companies? Recently Kelli Schutrop sat down with Tom Kosnik to discuss how staffing and recruiting firms can create a culture of continued executive training and how to encourage growth and development for those in leadership roles. You might be surprised to discover, even the most powerful and influential leaders of our time rely heavily on continued development, especially through peer coaching and mentorships. Tune in to learn about:

  • The Three Prongs of Leadership: Want to grow your staffing and recruiting firm? Work on creating/growing these programs first. 
  • The Power of Networks: Looking for real-time info, updates, and ideas on the staffing and recruiting industry? Lean on your network of like-minded professionals.
  • Three Leadership Reads: Some recommendations from Tom’s bookshelf – key resources on leadership and the importance of developing our leaders to create better, more profitable organizations.

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

Kelli Schutrop is the Director of Sales & Marketing at Parqa and has more than a decade of marketing experience including marcom, PR, branding, and digital – focused specifically on the staffing industry. She spent years leading marketing in-house at staffing + recruiting firms and has consulted hundreds of owners across the country on how to utilize strategic digital marketing to drive results for their businesses. Kelli thrives off small business growth, and previously in her career she managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.

Tom G. Kosnik
Founder & President, Visus Group

Tom Kosnik, President of Visus Group., is a recognized business consultant specializing in organizational development, profitability improvement and work culture transformation. For over two decades, he has facilitated the Presidents RoundTable, working with companies of all sizes and function. As a recognized consultant, Tom has coached & consulted with hundreds of corporate leaders and organizations throughout the continental USA in effective business development using his empirical-based “Organizational Development Business Model” (ODBM).

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TOPICS: Brand Credibility, Lead Generation, Online Visibility


At Parqa Marketing, we specialize in increasing the online visibility, building brand credibility, and driving lead generation for staffing and recruiting firms. Connect with us today to learn how we can help your firm.

Kelli Schutrop


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