Staffing & Recruiting Behind the Scenes: The Importance of Culture for Growing Staffing and Recruiting Firms

July 9, 2021
By Kelli Schutrop

There’s something about a positive workplace culture. Culture has the power to bring together your employees and align the company’s mission, vision, values, and especially its purpose. A positive culture is perhaps the most powerful tool to grow your business. So how can you harness the power of culture and the “power of potential” in your employees? Check out Kelli’s fireside chat with Aaron as they discuss how to:

  • Hire and acquire based on your company’s culture
  • Foster a great culture in an ever-changing remote world
  • Establish values that align with your culture

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

Kelli Schutrop is the Director of Sales & Marketing at Parqa and has more than a decade of marketing experience including marcom, PR, branding, and digital – focused specifically on the staffing industry. She spent years leading marketing in-house at staffing + recruiting firms and has consulted hundreds of owners across the country on how to utilize strategic digital marketing to drive results for their businesses. Kelli thrives off small business growth, and previously in her career she managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.

Aaron Grossman
Owner and CEO of TalentLaunch  

Aaron Grossman has over 20 years of experience in staffing and recruiting. He is the CEO of TalentLaunch with a portfolio of over $170M in staffing and recruiting firms with over 10 brands in the staffing and recruiting industry. Aaron began Alliance Solutions Group in 2001 with his partner, Kevin Kramer to create an organization that has grown substantially since its inception. In 2015, Ernst & Young awarded Aaron Grossman as the winner of the Entrepreneur of the Year award for the Services category. Arron then went on to create TalentLaunch, a nationwide network of independently operated staffing and recruitment firms. He works to foster culture in firms that have deep roots in their communities and are focused on meeting companies’ talent demands by leveraging best-in-class tools & resources to elevate the overall experience.

View All Blog Posts

TOPICS: Brand Credibility, Lead Generation, Online Visibility


At Parqa Marketing, we specialize in increasing the online visibility, building brand credibility, and driving lead generation for staffing and recruiting firms. Connect with us today to learn how we can help your firm.

Kelli Schutrop


We’ve seen significant growth and progression for women in the staffing industry, especially as it relates to leadership positions, over the past decade. And it’s just heating up… During this…


Staffing World Conference - ASA with Parqa Marketing
In 2021, all eyes are on job markets. Employers are having a terrible time finding and hiring workers. In one of the biggest workforce trends in decades commonly referred to…


Beyond4Growth_Fireside Chat

Related Posts Staffing & Recruiting Behind the Scenes: The Importance of Executing Your Vision (EOS Framework) Staffing & Recruiting Behind the Scenes: Pressing Workforce Trends…