Staffing & Recruiting Behind the Scenes: Pressing Workforce Trends for 2021

May 11, 2021
By Kelli Schutrop

As the workforce and hiring trends shift in 2021, it’s more important than ever for staffing firms to focus on pressing workforce topics including temp workforce advocacy, back-office risk exposure, and how to add value to clients who are shifting to direct sourcing models. Angela Alberty, the Co-Founder of myBasePay, joins Kelli Schutrop for this fireside chat. Tune in to hear about:

  • The Great Re-hire and ramp-up needed for staffing agencies in this anticipated year of growth
  • Advocacy needs for the external/temp workforce
  • The risk exposure of a staffing agency in the back office
  • Direct Sourcing driving new opportunities for staffing companies

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

Kelli Schutrop is the Director of Sales & Marketing at Parqa and has more than a decade of marketing experience including marcom, PR, branding, and digital – focused specifically on the staffing industry. She spent years leading marketing in-house at staffing + recruiting firms and has consulted hundreds of owners across the country on how to utilize strategic digital marketing to drive results for their businesses. Kelli thrives off small business growth, and previously in her career she managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.

Angela Alberty
Co-Founder & VP of Business Development, myBasePay

Angela Alberty is the Co-Founder & VP at myBasePay and has studied workforce trends for the past decade. As an expert in the Operational Stack for staffing agencies, she is a thought leader and advocate for the Contingent Worker population. Her diverse background in areas of business development, marketing, and operational oversight has led to hundreds of strategized implementation efforts for contract and project-based workforce deployment programs – leading to the employment of thousands of temporary workers across the globe. myBasePay supports the recruiting/staffing industry in funding, compliance, technological infrastructure, assumed liability, and administrative oversight.

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TOPICS: Brand Credibility, Lead Generation, Online Visibility

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At Parqa Marketing, we specialize in increasing the online visibility, building brand credibility, and driving lead generation for staffing and recruiting firms. Connect with us today to learn how we can help your firm.

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