Staffing & Recruiting Behind the Scenes: The Importance of Tech Stack Adoption

April 19, 2021
By Parqa Marketing

Lauren B. Jones, Founder of Leap Consulting Solutions, joins Kelli Schutrop in this fireside chat to discuss how staffing firms should wisely approach their tech stack in 2021 – from business goal alignment to selection and implementation to adoption. In this conversation, you’ll hear:

  • How tech stacks looked then, now, and how they’ll look in the future
  • The future of in-house + consultant tech experts to propel you ahead of the competition
  • Key insights to consider when selecting new technologies based on your business goals
  • How change management and adoption strategies can rapidly compound your success

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

Kelli Schutrop is the Director of Sales & Marketing at Parqa and has more than a decade of marketing experience including marcom, PR, branding, and digital – focused specifically on the staffing industry. She spent years leading marketing in-house at staffing + recruiting firms and has consulted hundreds of owners across the country on how to utilize strategic digital marketing to drive results for their businesses. Kelli thrives off small business growth and previously in her career, she managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.

Lauren B. Jones
Founder, Leap Consulting Solutions

Lauren B. Jones has been a leader, influencer, and innovator in the staffing industry for more than 23 years. Lauren’s love and obsession for technology has helped shaped her career and provided a stellar reputation as a tech stack expert, industry trailblazer, and business operations guru. After spending years managing teams in the staffing industry – including leading a $160M staffing division in Northern California – she shifted gears in 2013 to focus on building tech stacks for staffing firms. She founded Leap Consulting Solutions with the intent of supporting businesses in adding clarity to the steps required to digitally transform with excellence.

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TOPICS: Brand Credibility, Lead Generation, Online Visibility

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At Parqa Marketing, we specialize in increasing the online visibility, building brand credibility, and driving lead generation for staffing and recruiting firms. Connect with us today to learn how we can help your firm.


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