Right now, the staffing and recruiting industries are experiencing a “calm before the storm.”
Once employment firms get a taste of automation, the flood gates are going to open. Marketing Automation, while nothing new, has yet to reveal its true potential. For many staffing and recruiting agents, the majority of their daily tasks can all be automated. And not by a clunky robot, but in a way that is both human and engaging.
Imagine hours of busy work, automated at the press of a button!
This week, Kelli spoke with Toby Hoskins, Parqa’s Director of Marketing Automation and Technology, and Billy Davis, a former recruiter and business intelligence and analyst with staffing firms, who grew with Herefish as a product manager for everything from automation to AI at Bullhorn.
They made some key discoveries on how to catapult your staffing firm through automation adoption, with some stunning insights exploring the possibilities of MarTech in the staffing and recruiting world, including:
- The benefits of improving the entire MarTech process for both the candidate journey to the client journey.
- How automation won’t replace what’s working in your business, but rather, amplifies it.
- The eminent changes automation has brought to client and candidate expectations (and how slow adopters could get left behind).
We got some bonus content from their conversation as well, specifically regarding change management and how to roll out new tech to your internal teams and get them excited. Also, how your business needs need to drive technology, not the other way around.