Staffing & Recruiting Behind the Scenes: Why We Need to Re-Focus on Providing the Best Candidate Experience

October 12, 2021
By Parqa Marketing

One persistent irony in staffing and recruiting: the industry can be so fast-paced, it can be easy to overlook the needs and experience of our most valuable asset: our candidates. Thankfully, many agencies are prioritizing the candidate experience, and not a moment too soon.

To help us explore ways to elevate the candidate experience, Kelli Schutrop spoke with a 30-year veteran of staffing and recruiting and expert on the candidate experience, Andrea Pion. Andrea is a VP of National Client Programs at the highly awarded Davis Companies. Together with Kelli, Andrea discussed the candidate experience – how it’s been historically, the current state of the candidate experience in staffing and recruiting today, and where it’s going. 

Keep an eye out for key mentions for Andrea’s highly recommended reading on the subject: Raving Fans and Find Your Why. Some highlights from their discussion include:

  • 60% of job seekers say looking for a job is the most stressful experience in their life and how Staffing & Recruiting Agents can help.
  • Being in-tune with the needs of job seekers is not only rewarding on an emotional level, but key to building a network of ambassadors in satisfied and devoted candidates.
  • How to maintain a positive candidate experience with the leading tools and technology of the industry.

The Presenters:

Kelli Schutrop
Director of Sales & Marketing, Parqa

Kelli Schutrop is the Director of Sales & Marketing at Parqa and has more than a decade of marketing experience including marcom, PR, branding, and digital – focused specifically on the staffing industry. She spent years leading marketing in-house at staffing + recruiting firms and has consulted hundreds of owners across the country on how to utilize strategic digital marketing to drive results for their businesses. Kelli thrives off small business growth, and previously in her career she managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.

Andrea Pion
VP of National Client Programs at Davis Companies

In 1988, Andrea Pion joined The Davis Companies, a Marlborough-based staffing firm and one of Massachusetts’ largest privately-owned companies. Since then, Pion has started and managed the firm’s Contract Administrative Placement division, expanded its partner network list nationwide, and streamlined the company’s New England operations. Today, as VP of National Client Programs, she oversees all strategic marketing efforts including public relations, event management, and corporate nationwide branding. Her fav. 80’s tv show is Magnum P.I.

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TOPICS: Brand Credibility, Lead Generation, Online Visibility


At Parqa Marketing, we specialize in increasing the online visibility, building brand credibility, and driving lead generation for staffing and recruiting firms. Connect with us today to learn how we can help your firm.

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