We are absolutely thrilled to be welcoming Julie Haldorson to the Parqa team as our Executive Vice President. Julie joins us with more than 20 years in marketing agency leadership roles and will be responsible for leading the day-to-day operations at our growing digital agency. Julie will also help to develop and implement Parqa’s vision to transform and revolutionize the staffing industry through best-in-class marketing strategies and solutions.
We wanted to bring you a few more details on her background, expertise and passion so you can get to know her a little better. Check it out!
1. Tell us a little bit about your professional background and expertise.
My first job out of college, selling advertising for a print media company, gave me my first taste of connecting people and solutions to drive their business, igniting a passion I’ve carried throughout my career. After several years, I decided to move across the country (Pensacola, FL to Spokane, WA), and took a job as a telemarketer to make rent. Two years flew by quickly and I found myself an Operations Manager charged with leading a team of 200+ sales agents. There I learned that I also have a passion for operational efficiency and growing effective teams.
I landed my first agency role in Chicago in the mid-90s. In my 20+ years of marketing agency experience since, I’ve worked on integrated marketing strategies for clients such as United Mileage Plus, EPSON, Banana Republic, and Four Seasons Hotels & Resorts, BEHR Paint, Electrolux, and Nestlé, as well as many smaller businesses.
My expertise leans into business strategy and ideation of relevant digital marketing programs. I’m particularly fond of lead nurture and conversion optimization as they provide never-ending opportunities to enhance customer experiences and drive business outcomes.
2. What are you most passionate about in your work? What makes you tick?
I love seeing people grow personally and professionally, and I love hearing clients rave about quality and impact of innovative marketing strategies. My dream day includes hearing that our team worked together on something they are proud of that surpassed client expectations.
3. What drew you to Parqa in the first place?
I was introduced to Parqa by a colleague and friend. She shared the job description with me and we both laughed at how closely the job description resembled everything I’m about.
4. What are you most excited about in your new role at Parqa?
I’m really excited about the point of maturity Parqa is in right now. The organization has grown so much in the handful of years since its inception. The exceptional talent genuinely likes working together and strives for greatness. Parqa is in a prime position to take and keep the pole position providing marketing leadership to firms in the staffing & recruiting industry.
5. What’s one marketing trend or insight that’s top-of-mind for you right now?
All the world is waiting to see what the lasting impact of COVID-19 will be. One significant shift in marketing due to the pandemic is a focus on activating ecommerce for historically brick and mortar companies, particularly those that have depended on third parties to provide a bridge to their customers. This is not just about setting up an ecomm-enabled site and throwing up products/services webpages – organizations have shifted significant operational expenses toward figuring out how to deliver products and services without in-person interaction – an investment that makes going back to “normal” unlikely. How the ecommerce explosion will continue to impact the staffing and recruiting industry is yet to be seen, but it can be assumed that the general trend toward digital relationship building and expanding remote work will continue to be a part of our evolving digital marketing strategies.
6. What do you like to do outside of work?
Laugh with my family, go to live music events, travel to places off the beaten path, cook new meals, be outside.
7. Favorite TV show?
100% Ted Lasso.
8. Favorite Food?
Tacos. Of. Any. Kind.
9. Biggest pet peeve?
Bad grammar and open cupboards.
10. Clifton Strengths Finders?
Never done this one but I’m an INTP for Myers-Briggs.
Interested in learning about what Julie has to say about the critical need for data acquisition for staffing and recruiting agencies? Or, if you want to talk marketing strategy with Julie, connect with her on LinkedIn, or to reach out to us at firstname.lastname@example.org if you’d like to schedule a call. She’s already looking forward to hearing from you!