Team PARQA loves to serve our clients by uncovering unique opportunities for business growth. These areas are primed for expansion but can easily go unnoticed without the expert support of a performance marketing and technology partner.
With so many possible avenues for growth, it can also be difficult to pinpoint the best path for your organization. This is where Advanced Group was running into a crossroads—until they partnered with PARQA to find the way forward.
Watch the video below to hear from Kate Rutherford, Advanced Group’s Vice President of Talent Technology. She shares how the partnership with PARQA is helping her team identify opportunities, solve business problems and create elevated and differentiated client and candidate experiences.

Advanced Group: From Small Business to Sustainable Growth
Founded in 1988 as a “small but mighty” Chicago-based staffing agency, Advanced Group has now expanded their reach and expertise into new markets and geographies.
Before engaging with PARQA, Advanced Group was at the “pinnacle,” as Kate Rutherford describes it—a point of uncertainty about the next step to reach new heights through their business evolution and revenue goals. Like so many of our clients, Advanced Group saw myriad opportunities within the digital space, but was unsure which approach would be the best fit for their brand’s longevity and the needs of their audience.
Together, we identified their greatest opportunity for growth in their client and candidate experience: upgrading their current processes with digital solutions that would simplify and streamline the experience for all and engage them more proactively and consistently throughout their lifecycle.
Kate Rutherford
Ready to Evolve?
PARQA is the bridge that spans marketing and technology to fuel, inform and track the progress of your business evolution. We are proud to help leading firms like Advanced Group accelerate their digital transformation and reach their goals faster, with stronger returns and less risk.
Will your firm be next?