As a staffing and recruiting firm owner, you’re always grappling with major business decisions. From growing your firm through business development to finding the best tools and technologies to help your recruiters fill searches and job orders, there is no shortage of critical issues that require your attention.
For many owners, dealing with all of these pressing issues forces them to put their marketing, and in particular, their website, on the back burner. As a digital marketing agency that specializes in tackling digital transformation for staffing and recruiting firms, we see this critical misstep time and time again. If you want to grow your firm, it’s a misstep you can’t afford to commit.
But how do firms know when their website is due for a refresh? We recently hosted a webinar and published an eBook on this very topic. Here are some of the highlights.
Does the Look of Your Site Feel Old?
In the staffing and recruiting world, a first impression carries a ton of weight. They are plenty of firms out there who can solve the hiring challenges that employers are struggling with, and a bad first impression can send a lead directly to your competition. You should think of the look and feel of your website as the first impression your firm has with a visitor.
So ask yourself, what will a new visitor to your site think of your website? Will they have a positive first experience? Will they be turned off by an outdated, unoriginal, or boring design? If you can’t answer with confidence that a new lead will find the design of your website appealing, it’s time to refresh your site
How Quickly Does Your Website Load?
In today’s on-the-go, instant-satisfaction world, potential leads will not patiently wait for your website to load. If pages on your site take more than three seconds to load, you have some performance issues that require attention.
Your staffing and recruiting website does not need to be a super-charged sports car with light-speed load times, but if your site is performing like a Vespa, it’s time to refresh your site.
Related Post: 9 Stats That Prove the Importance of Website Design ➢
What Does Your Website Say About Your Firm?
Today’s buyer conducts a lot of research before they deem a vendor worthy of their engagement. That means that they’ll be hopping all-around your website to see if your firm is credible enough to solve their business challenges. Is the content on your site going to accurately demonstrate your firm’s reputation? Or will your content fall flat and send them seeking out another firm?
The content on your site must convince visitors that your firm not only understands their unique pain points but has the ability to solve them. If your content is not focused, aligned with your current business initiatives, and engaging, it’s time to overhaul it and create new, compelling content.