The Importance of Content in Your Staffing Firm’s Marketing Automation Programs

February 23, 2021
By Jared Hummel

Content is oxygen. Content is the force that breathes life and authenticity into a staffing firm’s marketing strategy. But like any business, streamlining our marketing drumbeat with automated programs can lead to a dependency on a call-to-action. It can be easy to overlook our most powerful tool – content.

We Help Staffing Firms Develop Genuine Content. What’s Yours?

It all begins with content. Come to think of it, it ends with content as well. Here at Parqa, our team of demand-generating experts focus on four rules of developing authentic content:

  1. Avoid being overly promotional
  2. Get vulnerable
  3. Remember your audience
  4. Don’t be afraid to be a maverick

Keeping these four simple steps in mind we focus on developing stories from our industry, and of our candidates that are compelling. We’ve discovered what makes us passionate about our work, whether it’s the people we serve, how our partnerships can empower other staffing firms to achieve great things. This is what motivates us.

We’re not alone. Many staffing firms are also seeing the value in maximizing storytelling to gain leads. But content alone, isn’t going to move the needle. That is why we believe to make content truly effective it should be paired with a savvy automation strategy.

An Effective Equation: Content + Marketing Automation = Deals

Marketing automation is an extremely effective way for staffing firms to show up regularly for their potential audience. Automation can be a great way to plan, build, and maintain vital campaigns. It can reduce unnecessary time wasted on busywork, and maximize the time a sales team could otherwise spend winning clients and closing deals.

The basics of marketing automation can be simplified to 5 quick steps:

  1. Creating great content (see above).
  2. Build your marketing funnel.
  3. Create a clear call-to-action (preferably one that helps your prospects to solve a problem).
  4. Broadcast relevant messages on a timely schedule targeted to your prospects at their various stages of the sales funnel.
  5. Empower your sales team to create a delightful sales experience for your prospects and customers and help them every step of the way.

Once your firm has settled on a content strategy and automation, check your work. Is it working? Are the leads coming in? Just like making pancakes, the first efforts may be a flop. You may need to tweak your technique. (It helps to think of automation as an ongoing, constantly evolving process.)

How Can Parqa Help Your Staffing Firm Build an Effective Content + Automation Program?

At Parqa, we were born in staffing and recruiting, and we’re proud to give back to an industry that has given us so much. It is our goal to create the very best connections that last.

If you like what you hear, we’d love to tell you more. Get in touch with us today and find out how we can help you create an automated marketing program with heart.

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TOPICS: Brand Credibility, Lead Generation

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At Parqa Marketing, we specialize in increasing the online visibility, building brand credibility, and driving lead generation for staffing and recruiting firms. Connect with us today to learn how we can help your firm.

Jared Hummel

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