When you go to someone’s website, and you’re looking to get in contact with them, where do you go? Do you look for a contact page, click on the chat box, or head to submit a form? All of these are extremely important for recruiters to include on their site as it helps candidates to easily reach them.
User experience is key when potential clients come to your site. When someone goes to fill out a form, you want to ensure the experience is exceptional. Here are four simple tips to get you started.
1. Keep It Simple
If you don’t need to know everything when someone is contacting you, keep it simple. I can’t tell you how many forms I’ve chosen not to fill out (when filling out a job application, buying something or asking for more info) because they’re far too long. Once you’ve captured information – such as a name and email – you can always find out more information once you’re in contact with them. If name, number and email are all you truly need to get in contact, leave it at that. Your audience will thank you.
2. Use Auto-Fill Options
I absolutely love when I go to fill out a form, and my phone or computer fills in my information for me, so it only takes a few seconds. Having an autofill feature enabled allows for the user to have fields be filled in that are very common in other forms – this could be your email, first name, last name, address, etc. For security reasons, users can switch this feature off on their own website browser. But if people have the feature enabled, it’s a wonderful feature to offer on your website.
3. Tell Them What They’ll Receive
Many forms are to sign up for something – maybe an event, a webinar or even to download something. A proper form will tell your audience what they’ll be receiving. This can be done in a few different ways: a checklist on the other half of the page, a description under the title of the page or even a bar just beneath the form. No matter where you feel works best; it just needs to be there. This is your one chance to close this person – because if they don’t fill it out now based on what’s on that page, there’s a good chance they’ll never come back to fill that out. So be sure to sell why they need to fill that out today!
4. Provide a Clear Call to Action
At the end of your form, there should be a very clear button as to why someone should fill out this form. Many forms simply say ‘Submit,’ but that doesn’t tell me what I’m receiving in return for filling out the form. If your form is set up to send someone an eBook once they submit their information, the button should say something like ‘Download eBook Now.’ If you’re trying to gain someone’s information in exchange for a free assessment, the CTA should say ‘Receive Free Assessment.’ This can also be a space where you have a bit of personality to showcase as well! If it’s just a simple ‘Contact Us’ form, your CTA could be as friendly as ‘Drop Us A Note’ or ‘Leave Us A Line.’ This is a great opportunity to be more personable with your audience – not just a stiff salesperson on a website.
Bottom line, forms are incredibly important to your conversion path with prospective clients. Be sure it’s easy to find, easy to read, and provides a very clear reason as to why they should choose to connect with you.
Need help building simple, user-friendly forms to convert your audience? Contact the Parqa team today!