Does your staffing and recruiting firm’s online experience accurately reflect your firm’s level of personal service and technical expertise?
Many staffing and recruiting firms have highly talented agents that do amazing work, but their online representation is not consistent with the level of expertise and care delivered by their agents.
So how can you grow your firm’s talent pool and be exceptionally relevant to your clients and candidates without overloading your human resources?
Here are the activation steps your agency can take to align your quality of service with your online presence:
1. Brand Credibility
Are you proud of your website and marketing/sales collateral?
If you aren’t proud of your online presence, your customers are likely not impressed either. Building brand credibility begins with building online content that matches the caliber of your firm’s talent.
In a recent blog, we described how your website is one of your top-performing employees. Staffing and recruiting firms that invest in building a website that truly defines and expresses their company can make the agents’ jobs much easier and increase business conversions.
Your sales team is your most valuable resource. Letting your digital marketing channels do more of the heavy lifting allows your sales team to focus on the highest converting activities.
2. Build Online Visibility
Are you getting all the online interactions your firm deserves?
Great content is a waste of time if no one sees it. Your firm wants to scale and your online efforts should be working 24/7 to deliver visibility and digital lead generation for your brand.
Here are three ways to start building your online visibility:
- Search engine optimization: Make sure your digital content reflects your target audiences’ search intent: use their language rather than corporate jargon. And arm your website with a sound technical SEO strategy that understands how search engines see and serve your web content in search results. Avoid black-hat SEO practices like “stuffing content” with keywords (as opposed to optimizing content) to improve its search ranking.
- Content Marketing: Without relevant content that is structured with SEO best practices in mind, search engines won’t know what to make of your site, and your website’s search rankings will suffer the consequences. With robust content marketing, you can leverage your website’s content, blogs, and long-form content in one unified approach to being the first and best resource for content your audience values.
- Social Media Management: Your website could be brimming with great content and compelling stories from your highly talented team. But if you’re not using social media platforms like LinkedIn to broadcast that message, you’re missing out on a key opportunity to demonstrate your brand credibility and increase your online visibility.
3. Lead Generation & Nurture
Is your marketing working to deliver clients & candidates ready to do business with your agents?
By understanding and leveraging key customer data and behavior, you can achieve higher ROI from digital campaigns and nurture activities.
With a customer-focused approach to online communications, you can be more competitive in the industry, get more leads, and become an industry leader.
Does your digital experience communicate how great your agency is?
If your staffing and recruiting firm is already doing legendary work, it’s time to turn your focus to building your online sales team: digital brand credibility, online visibility, and digital lead acquisition and nurture activity.
Is it time to reconcile the quality of your marketing efforts with the high-level expertise of your agents?
Contact Parqa to help your sales team keep their eyes on the prize. Give them the freedom and support they need with an online presence that matches your firm’s level of customer service!
TOPICS: Brand Credibility